ABM Manager, Strategic Products

Engine

11d • $136,000 - $160,000

About The Position

Engine is hiring an ABM Manager to build and execute account-based marketing for Omni and OBT, its lodging infrastructure and online booking tool products sold to complex enterprise buying committees. The role focuses on reaching decision-makers at high-value accounts, supporting partner acquisition, and influencing net-new pipeline and opportunity progression. The position requires a balance of speed and rigor, with an emphasis on turning personalized, deal-specific campaigns into repeatable programs.

Requirements

• At least 6 years of experience in ABM, demand generation, or growth marketing.
• Ownership of at least one account-based program end to end, with the ability to explain the program.
• Hands-on ability to create one-pagers, landing pages, or infographics from concept through finished deliverable.
• Working fluency in paid ABM, including matched audiences, retargeting logic, and full-funnel campaign structure on LinkedIn and adjacent channels.
• Strong account research skills, including turning ZoomInfo, Sales Navigator, and public signals into org charts and account points of view used by partner acquisition in live deals.
• Analytical rigor, including the ability to pull and interpret data, connect campaign activity to opportunity creation and progression, and discontinue underperforming programs.
• A test-and-learn operating style involving hypotheses, experiment design, honest readouts, and kill-or-scale recommendations.

Nice To Haves

• SQL knowledge is strongly preferred.
• Experience with gifting and direct-mail platforms such as Sendoso or similar.

Responsibilities

• Own end-to-end ABM campaign execution for Omni and OBT, including targeting, personalization, asset creation, channel orchestration, and pipeline reporting across 1:1 and 1:few programs.
• Create custom one-pagers, landing pages, infographics, and account-specific content from concept through finished deliverable in coordination with partner acquisition and growth leadership.
• Partner with performance marketing to develop and optimize paid ABM campaigns, including audience strategy, messaging, and feedback loops connecting paid performance with account engagement.
• Build and operate a repeatable gifting and direct-mail program with deployment playbooks, qualification criteria, and return measurement.
• Conduct account research, develop org charts and buying-committee maps, and prepare research briefs using intent signals, technology-stack data, and public information.
• Drive net-new pipeline influence and opportunity acceleration on high-value deals, and report results to sales, growth, and executive leadership.
• Coordinate with partner acquisition on account targeting, campaign timing, and follow-up motions.
• Develop scalable systems, templates, and AI-assisted workflows for account personalization, campaign assets, gifting, and ABM enablement.
• Build sales enablement and feedback loops that encourage partner acquisition representatives to use ABM research and campaign plays.
• Apply a test-and-learn approach, evaluating campaigns and recommending whether to stop or scale them.

Benefits

• Competitive base pay tied to role and experience.
• Equity for all employees.
• Some roles may be eligible for bonuses or commissions.
• Benefits are available; the full list is provided at engine.com/culture.
• Work environment support through a hybrid-hub model, with office or fully remote options depending on the role.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed