Product Manager Jobs

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Product Marketing Manager, Land.com

CoStar GroupAustin, TX
Onsite

About The Position

The Product Marketing Manager is part of the Marketing team and leads positioning, messaging, and go-to-market strategy for Land.com products and features. This role partners closely with Product and Sales, alongside broader Marketing, to drive adoption, engagement, and revenue growth. This is not a narrowly defined product marketing role—success requires a willingness to operate across strategy, execution, and cross-functional support. The ideal candidate is a strong communicator, strategic thinker, and hands-on executor who is comfortable operating in a fast-paced, collaborative, and less structured environment.

Requirements

  • Bachelor's degree required from an accredited, not-for-profit, in-person college/university.
  • 5+ years of experience in product marketing or a related field
  • Strong written and verbal communication skills
  • Ability to distill complex concepts into clear, compelling messaging
  • Proven ability to work cross-functionally across Product, Sales, Marketing, and Research teams
  • Strong organizational skills with the ability to prioritize and manage multiple initiatives
  • Self-starter with a high level of ownership and accountability
  • A track record of commitment to prior employers

Nice To Haves

  • Experience in real estate, marketplaces, or digital platforms
  • Familiarity with rural land, land brokerage, or related markets
  • Familiarity with adobe products like Illustrator, Photoshop, PowerPoint, etc
  • Experience operating in a fast-paced, growth-oriented environment

Responsibilities

  • Develop product positioning and messaging that clearly articulates customer value
  • Translate product functionality and technical details into compelling, customer-facing narratives
  • Partner with Product Management to shape go-to-market strategy and inform product roadmap decisions
  • Lead end-to-end execution of product launches, including planning, asset development, and post-launch optimization
  • Create sales enablement materials and insights that support deal conversion and product adoption
  • Collaborate closely with Sales to gather customer feedback and identify opportunities for improvement
  • Conduct competitive analysis and market research to inform positioning and strategy
  • Support development and execution of integrated, multi-channel marketing campaigns
  • Contribute to content, campaigns, events, and customer-facing initiatives as needed
  • Coordinate customer research activities including interviews, potential focus groups, and client testimonials

Benefits

  • Generous compensation and performance-based incentives
  • Internal training
  • Tuition reimbursement
  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
  • Life, legal, and supplementary insurance
  • Virtual and in person mental health counseling services for individuals and family
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
  • Access to CoStar Group’s Employee Resource Groups
  • Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

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