Senior Lead - Retail Marketing Operations
On • Portland, OR30d
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Senior Lead - Retail Marketing Operations
On•Portland, OR
About The Position
As the Senior Lead - Retail Marketing Operations, you will own the physical expression of the brand across North America, driving premium in-store presentation across wholesale partners and the DTC retail fleet. This role sits at the center of strategy and execution, translating brand direction into scalable, high-quality retail environments through expert production management. Reporting to the Head of Brand Experience, NA on the Americas Marketing team, you will lead a team of producers to raise the standard of operational excellence, accountability, and impactful brand storytelling at the point of sale.
Requirements
- You bring 8+ years of experience in retail marketing, trade marketing, production, or marketing operations within a premium global retailer or high-growth consumer brand
- You possess 2+ years of experience leading direct reports in a production or execution-focused environment, with a track record of elevating team output and accountability
- Deep technical expertise in retail production, including a strong understanding of fabrication methods, materials, and large-scale installation workflows
- Proven ability to build and navigate complex vendor networks, negotiating effectively to balance premium brand standards with budgetary requirements
- Strong systems-thinking capability with experience building scalable operational processes in a fast-paced, matrixed organization
- Exceptional stakeholder management skills, with the ability to translate creative concepts into technical requirements for cross-functional partners
- Experience managing high-volume project portfolios and navigating trade-offs between speed, quality, and cost across a regional fleet
Responsibilities
- Lead end-to-end production of retail environments including shop-in-shops, fixtures, and campaign toolkits across wholesale and DTC channels
- Define the strategic approach for how in-store environments are developed, produced, and rolled out to ensure consistency and premium quality across the region
- Partner with B2B and DTC Marketing teams to advise on production feasibility, materiality, and scalability for major brand campaigns
- Build and manage a best-in-class vendor ecosystem across fabrication, print, and installation to ensure durability and cost efficiency
- Establish clear intake, briefing, and prioritization processes to manage multiple concurrent projects across diverse account types and store formats
- Collaborate cross-functionally with Visual Merchandising, Creative, and Construction teams to preserve design intent while delivering executable outputs
- Identify and pilot new materials and retail technologies to evolve the physical consumer experience and digital integration in-store
- Develop and mentor a team of producers, setting high performance standards and fostering a culture of ownership and continuous improvement
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
11-50 employees
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