Dsp Jobs

About The Position

Requirements

• Bachelor’s degree in marketing, advertising, digital media, or a quantitative discipline.
• 4+ years of hands-on experience managing paid search (Amazon Sponsored Ads, Google Ads) and programmatic (Amazon DSP)
• Amazon Advertising (Search & DSP) & Google Ads Certified.

Nice To Haves

• Digital Marketing agency experience supporting skincare and beauty brands a plus.

Responsibilities

• Partner with Amazon advertising, agencies, and internal stakeholders to develop comprehensive marketing strategies covering paid search, display, programmatic, and social media advertising.
• Generate, develop, & scale search campaigns & programmatic ad buys across Amazon Sponsored Ads and Amazon DSP to meet channel business targets.
• Drive performance and efficiency of Amazon search campaigns and DSP orders, focusing on metrics such as ad spend, sales, ROAS, CPC, CTR, NTB%, and conversion rate.
• Create and execute strategic media plans for major Amazon events like Prime Day.
• Understand the consumer journey and marketing/sales funnel dynamics.
• Manage complex catalogs and large media budgets efficiently while meeting monthly targets.
• Collaborate with internal stakeholders to ensure timely delivery and implementation based on promotional calendar and seasonal needs.
• Align and collaborate with brand media team on investment levels and holistic planning
• Work with Amazon advertising to analyze campaign data, audit/optimize search & DSP, build and test new ad types, and provide actionable insights & recommendations to key stakeholders.
• Provide finance with monthly billing and reporting as required.
• Provide internal stakeholders with monthly reporting
• SEO optimization recommendation submission to brand team and agency
• Coordinate and lead meetings amongst key stakeholders to proper alignment