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Product Marketing Manager

PracticeTekSan Diego, CA
$113,000 - $148,000Hybrid

About The Position

PracticeTek is seeking a strategic and driven Enterprise Product Marketing Manager – RevolutionEHR to support the growth of RevolutionEHR. In this role, you’ll focus on building and executing marketing strategies that drive expansion across enterprise segments, including buyer groups, multi-location practices, and corporate accounts. You’ll work at the intersection of marketing and sales—developing targeted campaigns, enabling account-based strategies, and building relationships that unlock new growth opportunities. This is a highly cross-functional role where you’ll collaborate with Sales, Product, Customer Success, and Brand teams to align marketing efforts with revenue goals. You’ll play a key role in helping RevolutionEHR scale its enterprise go-to-market motion and deliver meaningful impact across the business. We’re excited to consider remote candidates for this role! That said, if you’re based in Las Vegas, NV; Green Bay, WI; or San Diego, CA, you’ll enjoy a dynamic hybrid setup, spending three days each week collaborating in the office and the rest working from wherever you’re most productive.

Requirements

  • 6+ years of B2B SaaS marketing experience; healthcare experience preferred
  • Experience supporting enterprise or account-based marketing (ABM) strategies
  • Strong ability to collaborate with Sales on complex, multi-stakeholder deals
  • Proven success executing integrated marketing campaigns that drive pipeline and revenue
  • Strong understanding of B2B buying groups and long sales cycles
  • Excellent cross-functional collaboration and stakeholder management skills
  • Experience with marketing automation, CRM, and project management tools (HubSpot, Salesforce, Asana)
  • Highly organized, data-driven, and able to manage multiple priorities
  • Strong written and verbal communication skills with the ability to translate complex ideas into clear messaging

Responsibilities

  • Own and continuously refine ICP definitions and buyer personas to ensure precise targeting and differentiated messaging across enterprise segments
  • Develop a results-driven GTM strategy aligned to revenue targets and growth objectives
  • Execute the GTM strategy to drive pipeline growth, market expansion, and revenue attainment
  • Lead targeted, data-driven campaigns across enterprise segments (buyer groups, multi-location, corporate, RevolutionEHR Insiders) to drive pipeline and revenue
  • Partner with Performance Marketing and Sales to design and execute ABM strategies that accelerate pipeline creation, expansion, and deal velocity
  • Build and cultivate strategic partnerships to co-develop high-impact marketing initiatives and amplify reach
  • Translate customer and partner insights into clear, compelling messaging that resonates with enterprise audiences
  • Develop creative briefs and collaborate with Marketing Operations to deliver tailored, high-quality sales enablement assets
  • Support complex sales cycles with customized, high-impact content that advances deals and reduces friction
  • Own the strategy, execution, and ROI tracking of integrated, multi-channel campaigns, including co-marketing and expansion initiatives
  • Execute targeted outreach strategies based on ICP segmentation to drive engagement, conversion, and account penetration
  • Create enterprise-focused content (case studies, webinars, testimonials) to build credibility, trust, and market authority
  • Launch and scale peer-driven and community-led programs to influence enterprise buyers and accelerate decision-making
  • Contribute to scalable GTM playbooks that support repeatable enterprise growth and expansion
  • Identify, test, and activate new acquisition channels to drive incremental pipeline and diversify demand sources
  • Partner cross-functionally with Sales, Product, Performance, and Content teams to align messaging, optimize campaigns, and maximize impact
  • Track performance, pipeline contribution, and ROI, using insights to continuously refine strategy, targeting, and execution

Benefits

  • Comprehensive health, dental, and vision coverage
  • Wellness benefits supporting physical, mental, and lifestyle health
  • Flexible paid time off, sick time, and company holidays
  • 401(k) plan with company match
  • A culture that values innovation, collaboration, and growth
  • A team that genuinely cares about making an impact

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What This Job Offers

Job Type

Full-time

Career Level

Manager

Education Level

No Education Listed

Number of Employees

101-250 employees

Career Resources

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