Media Buyer, Emerging Channels - Growth Marketing
Applovin • Palo Alto, CA5d
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Media Buyer, Emerging Channels - Growth Marketing
Applovin•Palo Alto, CA
About The Position
AppLovin is scaling its self-serve advertiser base for Applovin Ads Manager. We're expanding paid acquisition beyond core channels and looking for a media buyer to work alongside our growth marketing team to drive measurable growth across new channels. You’ll launch, test, and establish our digital marketing strategy across new growth channels, including but not limited to AI search, X, CTV, and out-of-home. The ideal candidate is a self-starter that utilizes both AI tools and hands-on execution to help us drive rapid growth in a face-paced environment. You'll have a genuine greenfield mandate across multiple channels, a meaningful budget to deploy, and a team that has already built the LTV, ROAS, and incrementality measurement behind our paid program, so your wins are provable and your decisions are grounded in data. If you love being early on new channels and proving impact with rigor, this is your seat.
Requirements
- 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms
- Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops,
- Strong test-and-learn track record, data driven, and creative.
- Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar.
Nice To Haves
- Experience with landing page testing and conversion rate optimization
- Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers.
- Ad-tech, DSP, or marketplace background
- Direct experience driving ad creative strategy - you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance
Responsibilities
- Design, run, and read structured paid marketing tests on new growth channels.
- Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing.
- Support technical operations for existing/new channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms.
- Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental
- Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel
Benefits
- Equity eligible
- Medical, Dental, Vision, Life, Disability
- 401(k) Retirement Plan
- Unlimited Discretionary Time Off
- 10 paid holidays per year
- 80 hours per year Paid Sick Leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Job Search Resources
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