Builder Jobs

About The Position

Requirements

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications.
• Minimum of ten (10) years of experience.
• Excellent leadership, communication, and decision-making skills.
• Experience in digital and print marketing, content marketing, and social media marketing.
• Capable of multi-tasking and working on multiple projects simultaneously.
• Positive attitude.
• Computer skills include Word, Outlook, Excel, Powerpoint.
• Google Ads Certifications.
• Facebook Blueprint Certification.
• Ability to handle multiple guests and operational demands with a high degree of professionalism, operating often with time-sensitive deadlines.
• Must be able to speak, read, write, and comprehend the English language.
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to write simple and/or complex correspondence.
• Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Must build a budget for each campaign for review with executive management, then monitor expenditures.
• Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions.
• Ability to deal with problems involving a few concrete variables in standardized situations.
• Valid driver’s license that has been in effect for at least three years, with no major violations and no more than two minor violations in the past three years.
• Adherence to all safety rules and regulations required by local, State and Federal authorities.
• Wear appropriate personal protective equipment necessary to perform the job in a safe manner.
• Follow all safety rules per the Company’s Safety Policy.

Nice To Haves

• Experience with Legendary's marina interests domestic and abroad.
• Experience with Regatta Bay Golf & Yacht Club, the Emerald Grande, Emerald Grande Spa, HarborWalk Village, Destin Marina Services, Pelican Point Harbor, Legendary Realty, Destin Pointe Realty, Priority Title.

Responsibilities

• Assist in developing an annual marketing plan that drives traffic and revenue to the businesses.
• Assist in the design and distribution of marketing materials and campaigns across all platforms.
• Serve as the liaison for social media accounts for all businesses.
• Serve as the liaison for digital media paid campaigns across social media, Google, etc.
• Coordinate, manage, and evaluate campaigns and promotions with digital marketing vendors.
• Define and measure KPIs monthly.
• Assist in developing and executing email marketing campaigns and communications, including introducing new projects to the public.
• Manage and update multiple company websites on a consistent basis.
• Assist in coordinating with department heads to create and maintain collateral and marketing materials for all Legendary entities and their signature events.
• Lead the organization of influencer opportunities, photo and video shoots, and other unique promotional opportunities.
• Help develop and execute sponsor/partner integrations into events and marketing campaigns.
• Help drive sales at new marina locations (boat slip sales or leasing) through collateral material and promotional events.
• Lead a team of graphic design, brand content, social media, and event specialists focusing on promoting the Emerald Grande at HarborWalk Village and executing large signature events there.
• Establish and maintain excellent community partnerships with area Chambers of Commerce, Tourist Development Councils, and marketing and public relations entities.
• Maintain knowledge of current trends and practices in content development, public relations, social media, digital communications, and marketing.
• Assist in writing and distributing press releases as needed.
• Manage blog development across all businesses or as needed.
• Regularly attend events held by Legendary entities to capture photography and guest feedback (e.g., ribbon cuttings, ground breakings, HarborWalk Village events).
• Perform other duties as assigned.