Wholesale Equipment Representative

H & R Agri-Power•Hopkinsville, KY

About The Position

The Wholesale Equipment Representative works with the Used Equipment Coordinator and Director of Whole Goods to execute H&R Agri-Power’s used equipment marketing plan. The role assists the Sales Department in establishing proper inventory values by estimating booking values on trade appraisals and reviewing booking values and pricing for existing inventory. The representative also markets equipment to whole purchasers and auction companies and identifies opportunities to purchase equipment for resale. The position is measured by inventory turn, used equipment margin, used equipment revenue, and Sales Team input.

Requirements

  • At least 5 years of equipment sales experience.
  • Ability to speak and write effectively one-on-one and in a group.
  • Ability to analyze and interpret internal reports.
  • Knowledge of relevant agronomic practices and trends.
  • Ability to use standard desktop applications such as Microsoft O365 and other required Internet applications.

Responsibilities

  • Estimate correct booking numbers on trade appraisals by reviewing appraisals for completeness and correctness, researching estimated booking values, and providing guidance to the Sales Department.
  • Review inventory pricing at least every 90 days and determine appropriate pricing to support used equipment turn goals.
  • Maintain a good understanding of the current used equipment market.
  • Build contacts within the wholesale market.
  • Buy and sell used equipment when opportunities are beneficial to the Company.
  • Train salespersons and managers on evaluating used equipment.
  • Help determine appropriate programming to keep used equipment turn at expected levels.
  • Report potential inventory problems and work with the Company to resolve them in a financially sound manner.
  • Market equipment to whole purchasers and auction companies.
  • Identify opportunities in the wholesale marketplace to purchase equipment for resale.
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