Wholesale Supply Sales Representative

Western Forest Products•Vancouver, WA

18h•$80,000 - $120,000•Remote

About The Position

Western Forest Products is seeking a remote Wholesale Supply Sales Representative to support the growth and market adoption of imported and externally sourced wood products that complement the Company’s core manufacturing business. Reporting to the Director, Wholesale Supply, this role is part of the Sales and Marketing team and focuses on expanding the wholesale product portfolio, developing customer relationships, and identifying growth opportunities across North America. The position focuses on imported outdoor living products, specialty fencing products, Japanese Cedar (Sugi), and other complementary wood products. These products are intended to fill strategic gaps in the Company’s portfolio, address market supply constraints, and provide customers with broader solutions. The successful candidate will build credibility with distributors, dealers, retailers, contractors, and other stakeholders, including decision-makers who may be outside the Company’s traditional customer network. Working independently with minimal supervision, the representative will develop and execute strategic growth plans, identify market opportunities, and collaborate with internal sales, marketing, wholesale supply, and purchasing teams. The role may evolve to include additional sourcing activities and supplier relationship support. It is remote, with frequent travel to customer locations and industry events as required. The representative must have reliable home internet, be comfortable working independently, and be able to adjust their schedule to business and customer needs.

Requirements

Strong understanding of building products, lumber, outdoor living products, fencing, distribution channels, or related industries.
Proven ability to grow sales, develop accounts, and build long-term customer relationships.
Strong business acumen, strategic sales capability, and consultative selling skills.
Understanding of market development principles, customer relationship management, and wholesale distribution practices.
Ability to work independently in a remote environment while managing travel, customer priorities, and follow-through.
Strong communication, negotiation, presentation, and problem-solving skills.
Proficiency with Microsoft Office products, CRM systems, and sales reporting tools.
Willingness and ability to travel frequently throughout North America as business needs require.
At least 10 years of related industry experience.

Responsibilities

Develop and implement strategic growth plans for imported, specialty, and complementary wood product categories.
Build and maintain relationships with distributors, retailers, pro-dealers, contractors, and industry influencers.
Identify and develop new business opportunities within existing and emerging customer segments.
Conduct regular customer visits and market development activities throughout assigned territories.
Serve as the Company’s subject matter expert for imported and specialty outdoor living products.
Educate customers on product applications, supply dynamics, pricing considerations, and market opportunities.
Collaborate with sales and marketing teams to increase awareness and adoption of targeted products.
Maintain current knowledge of market trends, competitive offerings, customer needs, and product availability.
Work with Wholesale Supply and Purchasing teams to identify sourcing and product development opportunities.
Support product launches, customer education, and internal communication about new or emerging product categories.
Develop account-specific growth strategies, business plans, and sales forecasts.
Provide regular reporting, forecasting, and market intelligence to leadership.
Represent the Company professionally at customer meetings, trade events, and industry functions.
Navigate overlapping product opportunities professionally and transparently while supporting overall business objectives.
Support supplier relationship development and potentially take on additional purchasing responsibilities as the role evolves.