Western Regional Sales Manager

Zekelman Industries

1d•Remote

About The Position

As a Regional Sales Manager at Zekelman Industries within the Wheatland Tube Pipe Division, you will lead a high-performing commercial sales team and drive profitable growth across the western region. The role focuses on revenue performance, customer retention, and market expansion, particularly for energy tubular products such as API 5L Line Pipe and API 5CT Casing, as well as standard and sprinkler pipe. Reporting to the Vice President of Sales, you will collaborate with internal departments and external customers to execute market strategies and achieve growth goals. This is a full-time, remote role supporting a western regional territory, with frequent travel. The position calls for leadership, strategic thinking, industry expertise, and a strong ability to build customer relationships and lead teams to deliver results.

Requirements

At least 7 years of sales leadership experience; experience in the steel pipe industry is preferred.
Bachelor’s degree or equivalent experience.
Strong knowledge of PVF, fire protection, and API line pipe markets.
Proven ability to lead, coach, mentor, and motivate a multi-discipline commercial team.
Strong communication skills and ability to influence all levels of an organization.
Highly motivated, goal-oriented, and organized, with an entrepreneurial mindset.
Strong analytical, negotiating, and decision-making skills.
Ability to read, analyze, and interpret technical, financial, and legal documents.
Ability to travel weekly throughout the assigned region, up to 60%.

Nice To Haves

Sales leadership experience in the steel pipe industry.

Responsibilities

Implement product, pricing, and market strategies to exceed forecasted revenue and volume goals.
Develop, execute, and manage regional sales budgets to support growth objectives.
Establish performance standards, goals, and objectives for direct reports, providing mentorship and ongoing feedback.
Build and strengthen relationships with key customer decision makers across the assigned region.
Identify and develop new strategic account targets aligned with the company’s value proposition.
Monitor competitive activity and consolidate regional market intelligence to support strategic planning.
Negotiate customer supply agreements to ensure profitable returns on company resources.
Promote adoption of the company’s e-commerce offerings among the sales team and customer base.
Represent the organization through involvement in industry associations, events, and trade shows.
Support new product development by identifying opportunities to maintain a leadership position in the market.
Motivate the sales team and reinforce a strong organizational culture.
Coordinate and communicate regularly with sales leadership and cross-functional internal departments.
Manage regional expenses and submit required reporting on time.
Lead and promote safe work practices in accordance with regulatory agencies and company policy.
Perform other duties and special projects as assigned.