West Regional Sales Manager

Fior di Sole•Napa, CA

6d•$120,000 - $150,000

About The Position

Fior di Sole is seeking a West Regional Sales Manager to grow market share and sales across the Western territory. As the brand’s lead in the region, the manager will build a deep understanding of each market, develop and execute growth strategies with distributor partners, and personally represent the Fior di Sole portfolio to influential on-premise and retail accounts. The role balances distributor management with hands-on fieldwork, setting performance expectations, holding partners accountable, and presenting the wines in a way that reinforces the brand message. The position reports to the Director of National Sales and covers CA, OR, WA, AK, HI, NV, AZ, UT, CO, ID, MT, WY, ND, SD, and NE. It is classified as exempt and full-time.

Requirements

5–7 years of experience in the wine and spirits industry.
Proven success in the wholesale channel, including building distributor relationships, creating distribution programs, launching new products, growing new and existing business, and managing profitability.
A track record of setting clear priorities and meeting or exceeding sales goals.
Sound, timely business decision-making.
Disciplined and efficient use of budgets and resources.
Strong collaboration and communication with colleagues, distributor partners, and sales leadership.
Proficiency in Microsoft Office, especially Excel and PowerPoint.
Bachelor’s degree or equivalent experience.
Valid driver’s license and ability to travel frequently, domestically and internationally.
Ability to travel frequently throughout the territory by car and air.
Ability to stand for extended periods during market visits and tastings, sit during office work, and lift up to 50 lbs.

Nice To Haves

3+ years of supplier-side experience.

Responsibilities

Own the business across the assigned territory, with accountability for depletions, pricing, programming, and profitability.
Build market plans and programming with distributor partners to achieve volume and distribution goals.
Set performance expectations for each distributor, track results, and coach partners to succeed.
Balance distributor management with fieldwork, calling on accounts across on-premise and retail channels.
Build and maintain relationships with the territory’s top key accounts.
Ensure distributor partners consistently execute Fior di Sole brand standards in market.
Lead market introductions of new wines and brands.
Perform other duties as assigned.

Benefits

Medical, dental, and vision insurance.
Company-provided life and AD&D insurance.
14 days of annual paid time off.
Company-paid family medical leave.
401(k) profit-sharing plan with company match.
Paid holidays.
PTO donation program.
Employee Assistance Program (EAP), including mental health, financial counseling, and legal guidance.
LifeMart employee discounts and special offers.
Optional pet insurance.
Employee wine discounts.
Voluntary supplemental benefit programs.