Regional Manager, Sales - West

Chosen Foods • San Diego, CA

5d • $100,000 - $120,000

About The Position

The Regional Manager, Sales - West is a member of the Chosen Foods Sales organization and is responsible for developing conventional grocery retailers across the Western United States. The role focuses on expanding distribution, optimizing trade execution, and implementing best practices with broker and distributor partners throughout the region.

The position develops regional sales strategy and plans, manages customer and partner relationships, oversees commercial and retail execution, and monitors forecasts and performance against sales, fill-rate, and profit goals. The role may have an opportunity to build and lead a regional team as the region develops; there are no initial supervisory responsibilities. The employee must reside in the Western United States, preferably in the Pacific Time zone and near a major airport, and travel up to 40% of the time.

Requirements

• Bachelor’s degree in a related field.
• At least 5 years of experience managing a large regional geography in the CPG food space.
• Experience developing annual revenue and trade plans, forecasting, and using a trade management system.
• Proactive, data-driven, analytical approach and creative problem-solving ability.
• Excellent communication skills and proven ability to influence internal and external stakeholders.
• Ability to travel for retailer and company meetings up to 40% of the time.
• Must reside in the Western United States; Pacific Time zone preferred and near a major airport.
• Ability to meet the stated physical demands, including lifting and/or moving up to 15 pounds and occasionally up to 25 pounds.

Nice To Haves

• Experience managing Western U.S. customers, brokers, and distributors.
• Established customer relationships.
• Experience in both large and smaller company environments, with a proven ability to scale emerging brands rapidly.

Responsibilities

• Develop regional sales strategies, tactics, and annual plans to achieve volume, revenue, and profit targets across existing and new products.
• Lead, coach, and hold broker partners accountable to sales targets and company objectives; monitor their performance and alignment with company values.
• Build and manage customer relationships and lead negotiations to create commercial solutions aligned with customer needs and company goals.
• Design and execute sales programs, promotions, new-item launches, and retail initiatives to meet sales and profitability objectives.
• Manage trade spending for assigned accounts within the approved trade budget.
• Build annual sales forecasts and manage monthly performance against sales, fill-rate, and profit KPIs using internal and external data.
• Negotiate distributor and partner agreements in the grocery channel, including promotional funding and trade terms.
• Analyze monthly performance reports to identify risks and growth opportunities, particularly in underperforming accounts.
• Monitor supply and demand dynamics, market trends, economic indicators, and competitive activity to maintain optimal sales volume, mix, and pricing.
• Oversee retailer execution, including promotional calendars, new-item introductions, and ongoing retail programs.

Benefits

• Medical, dental, and vision insurance for the employee, with optional family coverage.
• Disability insurance.
• Life insurance.
• 401(k) retirement plan.
• PTO, paid holidays, and sick time.
• Bonus opportunities.
• High-performing, rewarding, and close-knit team culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager