Regional Manager, Sales - West

Chosen Foods•San Diego, CA

About The Position

Chosen Foods is hiring a Regional Manager, Sales - West to develop its conventional grocery business across the Western United States. The role is part of the Sales organization and focuses on expanding distribution, optimizing trade execution, and implementing best practices with broker and distributor partners throughout the region. The position develops regional sales strategy and plans, manages customer and partner relationships, oversees commercial and retail execution, and tracks performance against volume, revenue, profit, fill-rate, and other KPIs. The role requires residence in the Western United States, preferably in the Pacific Time Zone and near a major airport, and travel for retailer and company meetings up to 40% of the time. There are no initial supervisory responsibilities, though an opportunity to build and lead a regional team may arise as the region develops.

Requirements

Bachelor’s degree in a related field.
At least 5 years of experience managing a large regional geography in the CPG food space.
Ability to travel for retailer and company meetings up to 40% of the time.
Must reside in the Western United States; Pacific Time Zone preferred and residence near a major airport required.
Ability to meet the physical requirements of the role, including lifting and/or moving up to 15 pounds and occasionally up to 25 pounds, as well as the stated sitting, hand use, communication, reaching, standing, walking, and bending-related demands.
Excellent communication skills and demonstrated ability to influence internal and external stakeholders.
Proactive, data-driven, analytical approach and creative problem-solving ability.

Nice To Haves

Experience with Western U.S. customers, brokers, and distributors.
Established customer relationships.
Experience in both large and smaller company environments, with a proven ability to scale emerging brands rapidly.
Experience developing annual revenue and trade plans, forecasting, and using a trade management system.

Responsibilities

Develop regional sales strategies, tactics, and annual plans to achieve volume, revenue, and profit targets across existing and new products.
Lead, coach, and hold broker partners accountable to sales targets and company objectives; monitor their performance and alignment with company values.
Build and manage customer relationships and lead negotiations to achieve mutually beneficial commercial solutions aligned with customer needs and company goals.
Design and execute sales programs, promotions, new item launches, and retail initiatives to meet sales and profitability objectives.
Manage trade spending for all accounts within the approved trade budget.
Build annual sales forecasts and manage monthly performance against sales, fill-rate, and profit KPIs using internal and external data.
Negotiate distributor and partner agreements within the grocery channel, including promotional funding and trade terms.
Analyze monthly performance reports to identify risks and growth opportunities, particularly in underperforming accounts.
Track supply and demand dynamics, market trends, economic indicators, and competitive activity to maintain optimal sales volume, mix, and pricing.
Oversee retailer execution, including promotional calendars, new item introductions, and ongoing retail programs.