Website Specialist

City of Leander•Leander, TX

About The Position

The Website Specialist performs complex, mid-level website work, including creating and optimizing pages and maintaining the day-to-day operation and administration of websites used for internal and external communications. The role ensures websites align with City guidelines and stay current with web design, accessibility, and usability trends. It works under general supervision, with moderate latitude for initiative and independent judgment. This is an essential position. The regular schedule is Monday through Friday, but the employee may need to work outside regular daytime hours, including on-call or emergency-response shifts, early mornings, afternoons, evenings, late nights, weekends, and holidays. Employment with the City of Leander is contingent on verifying the education, certifications, and experience listed in the application; satisfactory pre-employment criminal-history and driving-record checks; and legal authorization to work in the United States without sponsorship. The City participates in E-Verify. Selective Service registration requirements apply to male U.S. citizens and immigrants ages 18–25. The City is an equal opportunity employer and provides information for requesting disability-related accommodations during the application process.

Requirements

High school diploma or equivalent and at least six years of full-time experience managing websites or closely related experience managing, editing, and developing website content; OR an associate degree or equivalent from an accredited college or university in a related field and at least four years of such experience; OR a bachelor’s degree in communications, public relations, journalism, or public administration and at least two years of experience managing, editing, and developing website content.
Valid Class C driver’s license from any U.S. state; must be able to obtain a Texas license within 90 days of hire.
Knowledge of the limitations and capabilities of computer systems, techniques used in web-application design, and programming languages.
Knowledge of current and emerging web-publishing standards and best practices for accessibility, usability, and writing for the web.
Knowledge of user-centered design processes, particularly accessibility and web standards.
Skills in design, illustrations, infographics, and data visualizations; CSS, HTML, JavaScript, and prototyping and wireframe-creation tools.
Ability to work with Adobe programs; design web pages; handle multiple projects; and schedule, test, and install web pages.
Ability to communicate effectively verbally and in writing, follow detailed verbal and written instructions, handle multiple tasks, and prioritize work.
Skill in using computers and related software applications.
Ability to develop and maintain effective working relationships with City employees, the public, elected officials, and boards and commissions.
Ability to work outside the regular daytime schedule, including on-call or emergency-response situations and weekends.

Nice To Haves

Experience creating website pages.
Experience designing website pages.
Experience using CivicPlus websites.
Experience developing solutions for webpage design and content.
Experience using Adobe Creative Cloud.
Experience training users to use software or a website.
Experience working for a government entity such as a city, county, or state agency.
Knowledge of CivicPlus.

Responsibilities

Maintain the City’s external website, including creating and maintaining web pages.
Coordinate content with internal departments to support their missions, maintain a consistent voice, and cultivate an engaged digital community.
Advise departments, programs, and campaigns on website strategy, content, and organization.
Create and update pages and content in coordination with communications professionals and department web contacts.
Create engaging, shareable content across content management system channels, including social media, websites, and mobile apps.
Work with the Communications and Community Engagement team to develop effective storytelling.
Ensure website design and content meet style-guide, user-experience, and graphics standards.
Regularly review website content for accuracy, consistency, City branding, and user experience; check for broken links, outdated information, and incorrect styles or templates; schedule retirement of unused pages; and troubleshoot other issues.
Test and review website accessibility, compliance, and functionality.
Analyze data and develop testing plans to continuously improve campaign and website performance.
Design and conduct regular training for users on templates, the website, style, user experience, plain writing, and website best practices.
Maintain a list of website contacts for departments and programs.
Assist with responding to resident and business inquiries.
Perform other related duties as assigned.