WEBSITE COORDINATOR
About The Position
The Website Coordinator manages and updates dealership websites, ensuring content, vehicle merchandising, pricing disclosures, and campaign messaging are accurate, visually appealing, and consistent with the Your Way Home brand. The role supports monthly marketing launches across franchise websites, monitors website performance using basic GA4 reporting, and coordinates with vendors to resolve technical issues. The coordinator recommends user experience improvements, checks mobile responsiveness and website speed, and applies basic on-page SEO practices as directed by the Marketing Director. Responsibilities include regular website reviews, performance summaries, lead form and conversion tracking audits, promotion archiving, campaign planning participation, and quarterly content audits across franchises. Other duties may be assigned to support marketing initiatives and dealership operations. The example schedule is Monday through Friday, approximately 8:00 AM–5:00 PM, with flexibility depending on filming or marketing needs.
Requirements
- Degree in marketing, communications, business, digital media, or a related field, or equivalent experience; a degree is preferred.
- Basic understanding of website platforms, content management systems, and Google Analytics.
- Strong attention to detail, organizational skills, and visual presentation skills.
- Ability to manage multiple projects, meet deadlines, and prioritize tasks effectively.
- Strong written and verbal communication skills.
- Willingness to learn and grow in a performance-driven marketing environment.
Nice To Haves
- Demonstrated interest in developing skills in SEO, analytics, and conversion optimization.
Responsibilities
- Update homepage banners, landing pages, promotional content, vehicle merchandising, photos, descriptions, pricing disclosures, and compliance language.
- Upload and organize photos and videos, and ensure inventory presentation meets merchandising standards.
- Prepare website updates before the first of each month and implement released offer updates between the 2nd and 5th.
- Maintain consistent campaign messaging across franchise websites and test links, forms, and calls to action.
- Monitor website traffic, page performance, user behavior, lead forms, vehicle detail page engagement, and conversion tool usage using basic GA4 reporting.
- Identify performance bottlenecks and provide weekly performance summaries and recommendations to the Marketing Director.
- Report technical issues to vendors and follow through until they are resolved.
- Recommend improvements to page layout, navigation, content presentation, mobile responsiveness, visual consistency, and website engagement.
- Monitor website speed and report performance concerns.
- Apply basic on-page SEO practices, including page titles, meta descriptions, headers, and content structure, as directed by the Marketing Director.
- Maintain visual and messaging consistency with the Your Way Home brand and remove outdated promotions or incorrect messaging.
- Review franchise websites weekly for accuracy and campaign alignment; coordinate with vendors; audit forms, lead submissions, form tracking, and conversion pathways.
- Support monthly campaign launches, review key GA4 metrics, archive past promotions, remove expired offers, and participate in marketing planning meetings.
- Conduct quarterly website content audits across franchises, identify long-term UX improvements, and recommend design or content updates for seasonal marketing strategies.
- Perform other duties as assigned to support marketing initiatives and dealership operations.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
