Website & Marketing Coordinator

Hearst•Dallas, TX

About The Position

We are seeking a proactive, detail-oriented, and digitally savvy Website & Marketing Coordinator to manage and optimize the company website while supporting broader marketing initiatives and team operations. This hands-on role maintains and updates website content and landing pages, implements SEO and emerging AI search optimization practices, monitors website analytics, and identifies opportunities to improve user experience, search visibility, and conversions. The role works closely with the Marketing team and HubSpot Administrator to make the website an effective tool for brand engagement and lead generation, while coordinating marketing campaigns, projects, and events. The coordinator owns routine WordPress and Elementor website management, creates and publishes web content, maintains website quality and functionality, and uses analytics and search tools to recommend improvements. The role also coordinates marketing schedules, projects, approvals, assets, and communications, and provides day-to-day support to the team. This position does not provide immigration sponsorship. Applicants must have the right to work in the U.S. without immigration sponsorship.

Requirements

Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent experience.
2–4 years of experience in website management, digital marketing, or marketing coordination.
Hands-on experience managing WordPress websites and building or updating pages with Elementor.
Understanding of SEO, familiarity with GEO and AEO, and experience using Google Analytics 4 and Google Search Console.
Knowledge of responsive design, website usability, landing page optimization, and lead generation fundamentals.
Strong project management, organizational, and communication skills, with the ability to prioritize multiple deadlines.
Proactive, detail-oriented problem-solver comfortable working independently and collaboratively.

Nice To Haves

Experience with HubSpot, website forms, and conversion tracking tools such as Google Tag Manager.
Basic HTML/CSS knowledge and familiarity with technical SEO, accessibility, or website performance optimization.
Experience with project management and creative tools such as Smartsheet, Asana, Canva, or Adobe Creative Cloud.
Familiarity with Canva, Adobe Creative Cloud, Figma, or similar design tools.
Experience in B2B, SaaS, healthcare, or healthcare technology marketing.

Responsibilities

Manage day-to-day website maintenance and updates using WordPress and Elementor.
Create, edit, and publish website pages, campaign landing pages, blogs, and resource content for marketing and lead generation initiatives.
Maintain an accurate, on-brand, responsive website; troubleshoot broken links, layout issues, and other functionality concerns; and conduct quality checks before publishing.
Apply SEO best practices and support Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), including content structure, metadata, and internal linking.
Use Google Analytics 4 and Google Search Console to track traffic, engagement, and conversions, and recommend improvements to website performance and user experience.
Partner with the HubSpot Administrator on website forms, calls to action, integrations, and lead tracking; support the Lead Generation team with landing page and conversion improvements.
Coordinate with internal teams or external vendors when advanced technical website support is needed.
Maintain marketing calendars, project trackers, deadlines, and deliverable schedules.
Coordinate campaign and content projects, approvals, assets, and communications across the Marketing team.
Provide day-to-day team support, including meeting notes, presentations, reports, and marketing materials.