Website Coordinator

EisnerAmper•Young Township, PA

2d•Hybrid

About The Position

EisnerAmper is seeking a Website Coordinator to build and maintain website content in Optimizely DXP and HubSpot CMS, assist with website-generated leads, manage the firm’s local listings, and support search performance. The coordinator will work closely with the Web and Marketing teams, firm leadership, and external vendors to ensure content remains current, accurate, and aligned with brand standards. The role covers website content creation and updates, lead monitoring and routing, management of Google Business Profile and Bing Places listings, location-page updates, review monitoring, and performance reporting. It also supports on-page SEO, SEO readiness reviews, audits, and monthly reporting using analytics and search tools. EisnerAmper describes its work environment as flexible in support of work/life balance and highlights a collaborative, inclusive culture. The firm’s Marketing Team works across the firm’s services, industries, and locations, using digital marketing and other initiatives to connect clients and staff with relevant solutions.

Requirements

Three or more years of experience in web operations, digital marketing, or a related field.
Strong attention to detail and problem-solving skills, with the ability to manage multiple updates and deadlines.
Excellent communication and time management skills.

Nice To Haves

Bachelor’s degree in design, marketing, or a related field.
Working knowledge of HTML, CSS, and content management systems.
Familiarity with Google Analytics, Google Search Console, SEMrush, and HubSpot.
General understanding of SEO and emerging AI search practices, such as AEO and GEO.
Experience with Optimizely DXP and/or HubSpot CMS.
Experience managing Google Business Profile or other local listing platforms.
Experience with project management tools such as Monday.com.
Knowledge of Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign.

Responsibilities

Build, design, publish, and format website pages and content for EisnerAmper-branded websites using templates and components in Optimizely DXP and HubSpot CMS.
Update existing pages, including copy, images, links, forms, and metadata, and retire or redirect outdated content.
Coordinate content requests and deadlines with the Marketing team, firm leadership, and external vendors.
Monitor website-generated leads, including form submissions; review assigned leads for completeness and relevance, route them promptly, and update lead tracking and reporting.
Manage Google Business Profile and Bing Places listings for firm locations, including descriptions, categories, services, photos, and website links.
Verify new and existing locations and resolve duplicate, suspended, or inaccurate listings.
Manage website updates for firm locations, including location pages, office details, and map changes, and update listings when offices open, move, or close.
Monitor and respond to location reviews on Google Business Profile and Bing Places in accordance with firm guidelines, escalating issues as needed.
Report on local listing performance, including profile views, calls, direction requests, website clicks, and rating trends.
Implement on-page SEO for new and updated pages, including title tags, meta descriptions, headings, URLs, alt text, and internal links.
Review content before publishing for SEO readiness, including AI search practices such as clear answers, FAQs, and structured content, and flag issues to the SEO Manager.
Support SEO audits and projects by gathering data, running reports and crawls, and documenting findings.
Assist with monthly SEO reporting by pulling data from GA4, Search Console, SEMrush, and Google Business Profile.