Web Experience Optimization Lead

Valley Bank•Morristown, NJ

11h

About The Position

The Web Experience Optimization Lead owns the end-to-end experience, performance, and ongoing improvement of Valley.com and ancillary websites for Valley sub-brands. The role defines and evolves the website vision and roadmap around customer needs, brand strategy, and measurable business outcomes, balancing near-term results with long-term platform health. It identifies emerging trends and technologies and uses AI-driven solutions and marketing tools to improve personalization, automate workflows, and enhance the user experience. The Lead serves as Scrum Master for the web development team, facilitates agile ceremonies, and maximizes the use and adoption of existing marketing technology investments. The role oversees implementation and optimization of Adobe Experience Manager, Adobe Target, and related tools; partners with product marketing and creative teams on effective content; manages vendor relationships; and uses analytics to guide performance decisions, personalization, and testing. It also ensures websites adhere to brand guidelines, accessibility standards, and regulatory requirements.

Requirements

Bachelor's degree in Marketing, Business, Marketing Technology, or a Computer Science discipline.
At least 7 years of experience in digital marketing or marketing product management, focused on web platforms.
Strategic thinking and strong execution discipline.
Excellent communication and stakeholder management skills.
Strong analytical and problem-solving abilities.
Familiarity with SEO, UX best practices, and web accessibility standards.
Strong experience with Adobe Experience Manager, Adobe Target, and UA360.
Proven track record managing multiple vendors and complex web ecosystems.
Hands-on experience serving as Scrum Master in an agile environment.
Demonstrated ability to deliver creative excellence, lead content strategy, drive innovation, and execute deliverables.

Nice To Haves

Background in data analytics or marketing performance measurement.
Experience in banking or a regulated industry.

Responsibilities

Own the end-to-end experience, execution, optimization, and performance improvement of Valley.com and ancillary websites for Valley sub-brands.
Define and evolve the website vision and roadmap based on customer needs, brand strategy, and measurable business outcomes.
Prioritize initiatives based on impact, effort, and data, balancing near-term gains with long-term platform health.
Identify emerging trends, technologies, and best practices to drive innovation across web platforms.
Use AI-driven solutions and advanced marketing tools to improve personalization, automate workflows, and enhance user experience.
Serve as Scrum Master for the web development team, facilitating sprint planning, daily stand-ups, retrospectives, and backlog grooming.
Increase utilization and adoption of MarTech investments and optimize Adobe Target, Segment CDP, Snowflake, Salesforce and Marketing Cloud, and Adobe Experience Manager (AEM).
Partner with product marketing and creative teams to deliver compelling, high-performing content that educates, engages, and drives action.
Oversee implementation and optimization of Adobe Experience Manager, Adobe Target, and related tools.
Manage vendor relationships, ensuring timely delivery and quality standards.
Use GA4, UA360, and other analytics tools to monitor performance, identify trends, and inform decisions.
Drive personalization and testing strategies using Adobe Target.
Ensure adherence to brand guidelines, accessibility standards, and regulatory requirements.