Web Lead

LangChain

3d•$200,000 - $230,000

About The Position

LangChain is seeking a Web Lead to own the strategy, quality, and evolution of its web properties across marketing, product, and education. The role combines strategic direction with hands-on operational ownership, including establishing processes that keep the site accurate and high-performing, leading conversion and SEO initiatives, and partnering with content, design, growth engineering, and demand generation. The Web Lead will manage the web roadmap and cross-functional intake, review, and launch processes; maintain the site's structural health; and oversee the CMS and web tooling stack. The role also owns conversion rate optimization, web performance measurement and reporting, campaign landing page optimization, and technical and content-oriented SEO. The Web Lead will serve as a strategic partner to marketing, sales, product, and education, ensuring the website supports company and business goals.

Requirements

Ability to manage long-term strategic vision alongside day-to-day execution and to know when to move quickly or seek alignment.
Deep understanding of website architecture, technical foundations, tooling, and operational practices that drive performance.
Strong analytical skills, including defining and instrumenting success metrics, using data to make decisions, and designing and interpreting experiments.
Comfort working with analytics platforms.
Understanding of developer audiences and how to build trust and present LangChain credibly to developers.
Ability to collaborate across functions, build alignment, communicate trade-offs, and maintain progress without formal authority over all stakeholders.

Responsibilities

Lead and prioritize the web roadmap across LangChain's web properties, balancing strategic initiatives with maintenance, quality, and reliability.
Translate business priorities into web plans and drive those plans to completion.
Coordinate cross-functional web work across marketing, education, product marketing, design, and growth engineering.
Manage the intake, review, and launch processes for web changes.
Establish and enforce processes for site accuracy, content hygiene, page creation and deprecation, and prevention of technical debt.
Manage relationships with CMS and web tooling vendors, ensure appropriate systems are in place, and evaluate new tools as needs evolve.
Develop and execute a conversion rate optimization program across key pages, including the homepage, product pages, pricing, and landing pages.
Design and run experiments, analyze results, and apply findings to improve signups, product adoption, and pipeline.
Define web performance metrics and reporting for traffic, engagement, conversion, and downstream product impact, and maintain a regular reporting cadence.
Partner with demand generation to design, build, and optimize campaign landing pages for paid and organic performance.
Partner with content to use search data in editorial and technical content decisions and improve the positioning and performance of published content.
Help define organic search strategy across marketing and product pages with the SEO agency and content team.
Own technical SEO in partnership with engineering, including site speed, Core Web Vitals, crawlability, schema markup, and indexing health.
Provide strategic direction on web information architecture, developer credibility, commercial clarity, and the site's evolution as the company and product grow.
Align the website with the needs of marketing, sales, product, and education.