Lead Web Content Author (AEM)

British American Tobacco•Winston-Salem, NC
•Hybrid

About The Position

Reynolds American is seeking a Lead Web Content Author to join its Adobe AEM and Analytics team within Consumer Experience. The role focuses on building and optimizing consumer-facing components across multiple Reynolds brand websites using Adobe Experience Manager (AEM). The successful candidate will apply website expertise, visual implementation skills, accessibility best practices, and user-centered design principles within the AEM ecosystem. The position translates UI/UX designs into responsive, high-performing front-end interfaces and works across design and development teams to turn visual concepts into scalable technical solutions. It also contributes to an inclusive, high-performing team and ensures compliance with governmental, company, and departmental policies and procedures.

Requirements

  • 4–8+ years of front-end or web development experience, including 2–5+ years working with Adobe Experience Manager (AEM) and related platforms.
  • Strong proficiency in HTML, CSS, and responsive web design best practices.
  • Hands-on experience with AEM components, templates, Experience Fragments, Asset Library, and Moderation Tool.
  • Knowledge of AEM back-end fundamentals, web accessibility standards, and performance optimization tools such as Lighthouse.
  • Bachelor’s degree in a related field.
  • Experience working in Agile environments and supporting projects with internal and external stakeholders.
  • Strong communication, collaboration, stakeholder management, and influencing skills, with the ability to navigate ambiguity and solve complex problems.
  • Solid technical acumen and a data-driven mindset, with the ability to thrive in fast-paced environments while fostering accountability, inclusivity, and teamwork.

Nice To Haves

  • Adobe certifications in AEM.

Responsibilities

  • Implement and maintain website experiences across multiple Reynolds brand sites using Adobe Experience Manager.
  • Translate complex UI/UX designs into responsive, high-performing front-end interfaces with high accuracy.
  • Ensure digital experiences meet accessibility standards and provide seamless, intuitive user experiences.
  • Bridge design and development teams by converting visual concepts into scalable technical solutions.
  • Contribute to a diverse and inclusive high-performing team, with a focus on talent development.
  • Ensure compliance with governmental, company, and departmental policies and procedures.

Benefits

  • 401(k) plan with pre-tax and post-tax savings options, a company match of eligible contributions up to 6%, and an additional company contribution of 3%.
  • Comprehensive health and welfare benefits, including medical, dental, vision, and prescription drug coverage.
  • Health Savings Account start-up contribution for employees who elect the high-deductible health plan.
  • Flexible spending accounts for health care and dependent care.
  • Employee assistance program with eight free counseling sessions per issue each calendar year for employees and dependents.
  • Company-paid life insurance and accidental death or dismemberment insurance.
  • Voluntary insurance options at group rates, including life, AD&D, critical illness, accident, disability buy-up, and auto and home insurance.
  • Tuition reimbursement and student loan support.
  • Dependent scholarship programs.
  • Free confidential personal financial counseling.
  • On-site health centers and 24/7 fitness centers at certain company locations.
  • Charitable giving matching grants program.
  • Health-care concierge service.
  • Volunteer service opportunities.
  • Extensive training opportunities and access to online learning platforms and personalized growth programs.
  • Company vehicle for eligible employees.
  • Mobile phone allowance for eligible employees.
  • Paid sick and personal time.
  • Paid vacation.
  • Nine company-recognized holidays and two annual personal holidays.
  • Paid parental leave and temporary reduced work schedule opportunity.
  • Funeral leave, short-term disability leave, long-term disability leave, jury duty leave, military leave, released time for children’s education, community outreach leave, and other paid leave as required by state or local law.
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