Manager, Web Production and Optimization

AAA Mid-Atlantic•Cincinnati, OH

5d•$95,603 - $149,158•Hybrid

About The Position

AAA Club Alliance is seeking a Manager, Web Production and Optimization to lead the organization’s web content production, UX design, and optimization roadmaps. The role ensures web initiatives align with organizational objectives, brand standards, and performance goals, and provides governance for site templates, CMS components, accessibility, cookie consent, intake, prioritization, sprint planning, resource forecasting, and the marketing technology ecosystem that affects site behavior and user experience. The manager drives Agile workflow improvements, oversees performance testing and Core Web Vitals targets, governs the TagOps Hotfix Lane, and leads efforts to improve site speed, reliability, accessibility, and front-end innovation. The role supports quality assurance and release readiness for content, SEO, analytics, tagging, accessibility, and performance. It also leads and develops a content production and UX team, promotes accountability and collaboration, and may provide direct oversight of critical updates or high-risk releases. This is a hybrid position with three days on-site weekly. The stated starting base compensation range is $95,603–$149,158, with annual bonus eligibility. The employer describes a comprehensive benefits package that includes health coverage, paid time off, retirement matching, professional development, tuition or learning reimbursement, and volunteer opportunities.

Requirements

Bachelor’s degree (BS/BA) or equivalent in Computer Sciences, Engineering, Business Administration, or a related field.
At least 8 years of experience with web content, site optimization, and A/B testing.
At least 2 years of experience leading teams.
Experience with tag management and data layer governance, such as Google Tag Manager or Adobe Launch.
Experience leading Agile production teams, including sprint planning, backlog management, and cross-department collaboration.
Experience with digital asset management workflows and version control for creative and web assets.
Experience with digital project management tools and methodologies, including Jira, Confluence, and Agile frameworks.
Proficiency with enterprise content management systems (CMS).
Knowledge of web analytics and reporting platforms, such as Google Analytics or Adobe Analytics, and ability to derive actionable insights from data.
Familiarity with digital testing and optimization frameworks, including A/B and multivariate testing.
Strong understanding of Core Web Vitals, WCAG accessibility, and SEO best practices as they relate to digital performance and compliance.
Knowledge of HTML5, CSS, and responsive design principles; ability to guide developers and troubleshoot front-end issues when needed.
Understanding of cross-browser and device compatibility and approaches to maintaining consistency across digital environments.
Strong leadership, communication, and problem-solving skills, including the ability to influence marketing, analytics, and development teams.
Understanding of UX and interface design principles, including the ability to evaluate and optimize user journeys.
Familiarity with mobile and emerging platforms, including app integration and hybrid web technologies.

Nice To Haves

Sitecore experience is preferred.

Responsibilities

Lead ACA’s content production roadmap, aligning web initiatives with organizational objectives, brand standards, and performance goals.
Lead ACA’s UX design and optimization roadmap, including site template strategy, CMS component design and governance, accessibility compliance, and ongoing UX improvements.
Own ADA/WCAG and Cookie Consent compliance standards, governance, remediation, and sustained adherence.
Oversee intake governance, backlog prioritization, and sprint planning across digital content, optimization, and related requests.
Own digital production roadmaps and resource forecasting, including capacity planning and risk mitigation.
Own the marketing technology ecosystem influencing front-end site behavior and user experience, balancing performance, data integrity, and governance.
Drive continuous improvement through Agile methodologies, including sprint ceremonies, retrospectives, and process optimization.
Identify opportunities to automate recurring tasks, streamline Jira workflows, and improve reporting through Confluence dashboards.
Oversee the performance testing program and establish and track Core Web Vitals targets in partnership with Engineering, SEO, and Analytics teams.
Govern the TagOps Hotfix Lane, including eligibility, code-migration service-level objectives, and 90-day expiry policies for temporary web fixes.
Lead initiatives to improve website speed, reliability, accessibility, and front-end technology across digital properties.
Support content QA and deployment readiness, ensuring editors and producers follow accessibility, tagging, and performance standards.
Ensure support for SEO implementation, analytics instrumentation, and integrations needed for high-quality digital experiences.
Ensure accessibility, performance, and tag validation before release.
Lead, coach, and develop the content production and UX team.
Promote accountability, collaboration, innovation, operational excellence, and continuous learning in production workflows.
Provide direct support during surges for critical updates or high-risk releases requiring oversight.
Perform other duties as required.

Benefits

Annual bonus eligibility.
Comprehensive health benefits, including medical, dental, and vision plan options.
Accrued paid time off, including more than two weeks within the first year.
Eight paid holidays / paid company holidays.
401(k) plan with company match up to 7%.
Professional development opportunities and tuition or learning reimbursement, including continual learning reimbursement up to $5,250 per year.
Paid time off to volunteer and company-sponsored volunteer opportunities, including one volunteer day per year.
Complimentary AAA Membership.
Health and Wellness Program.
Health Concierge Service.
Life insurance.
Short-term and long-term disability coverage.
Paid parental leave of up to two weeks.