Production Manager, Web/Mobile
About The Position
The Production Manager, Web/Mobile, within Genentech’s Digital Experience organization, leads strategic execution and continuous optimization of web and mobile experiences across marketing and medical landscapes. The role drives enterprise digital initiatives and translates omnichannel engagement strategies into customer journeys for patients, caregivers, and healthcare professionals. The position oversees end-to-end web and mobile app delivery in partnership with managed service vendors and cross-functional teams; operationalizes, produces, and optimizes campaign and above-campaign execution plans; and leads channel and campaign optimization using data insights. It also oversees enterprise SEO strategies, URL architecture, domain structures, and redirect and migration plans, while ensuring compliance with data privacy frameworks, cookie management, and healthcare regulatory requirements. The Production Manager provides operational guidance to production managers and managed service teams, and partners with Digital Operations and Business Product Owners to pilot digital initiatives, refine web documentation, and improve operational efficiency. The role is based in South San Francisco with a hybrid schedule of three days per week on campus. A remote option may be considered for US candidates living outside the Bay Area. No relocation benefits are available.
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience.
- Five years of experience in campaign operations, marketing production, or omnichannel execution, with a proven record of delivering high-quality business outcomes on time.
Nice To Haves
- Significant experience managing end-to-end omnichannel or multichannel program and campaign execution, including integration of digital and offline channels.
- Advanced project management skills and ability to lead operational delivery and ensure optimal resource utilization.
- Exceptional communication and collaboration skills for aligning cross-functional teams and enterprise stakeholders.
- Demonstrated success managing vendor relationships and ensuring compliance with SLAs and regulatory standards.
- Ability to work independently and take calculated risks to fail fast, iterate, and improve.
- Strong leadership abilities, with experience coaching and inspiring team members directly or indirectly.
- Experience in healthcare, pharmaceutical, or other regulated industries and understanding of compliance and regulatory frameworks in campaign management.
- Experience activating above-campaign initiatives into channel experiences and managing product or campaign optimization pilots.
- Expertise managing automated production and publishing processes, with proficiency in workflow and publishing systems.
- Familiarity with omnichannel systems and tools such as workflow, campaign automation, and CRM.
- Advanced proficiency with marketing automation tools and analytics platforms, with a focus on data-driven decision-making.
- Strong analytical skills and ability to interpret complex data and translate insights into actionable strategies.
- Experience with SEO and web analytics platforms.
- Experience with web platform technologies, including web content personalization.
Responsibilities
- Drive end-to-end web and mobile app delivery to provide high-quality patient and customer experiences, partnering with managed service vendors and cross-functional teams.
- Operationalize, produce, and optimize campaign and above-campaign execution plans in alignment with experience, design, and technical standards.
- Lead channel and campaign optimization decisions using data insights to improve digital reach, channel effectiveness, and user engagement.
- Oversee and implement enterprise SEO strategies, website URL architecture, domain structures, and redirect and migration plans.
- Ensure web and mobile platforms comply with data privacy frameworks, OneTrust cookie management, and healthcare regulatory requirements.
- Mentor and provide operational guidance to production managers and managed service teams to improve delivery standards and production workflows.
- Partner with Digital Operations and Business Product Owners to pilot digital initiatives, refine web documentation, and improve operational efficiency across platforms.
Benefits
- A discretionary annual bonus may be available based on individual and Company performance.
- The position qualifies for company benefits detailed through a link in the posting.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
