Web Optimization Analyst

Charter Communications • Birmingham, AL

1d

About The Position

Spectrum Reach® provides custom advertising solutions for local, regional, and national clients, using aggregated and de-identified data insights and creative services to help businesses reach audiences across screens. The Website Search Optimization Analyst works with web strategy and development teams to create strategies, plans, and tactics that increase Spectrum Reach’s web visibility and search-driven traffic. The role develops schemas and content briefs to help digital content perform in traditional web search and AI-driven search, and analyzes data from Spectrum websites and external partners to identify opportunities, trends, and gaps in search visibility.

Requirements

• 2–4 years of experience in SEO, search analytics, or digital marketing.
• Working knowledge of schema markup, structured data, and technical SEO fundamentals, including HTML, site architecture, and crawlability.
• Familiarity with AI-driven search and how large language models surface and cite web content.
• Proficiency with SEO and analytics tools such as Google Analytics, Search Console, Semrush, or similar platforms.
• Strong analytical skills and the ability to turn data into actionable insights.
• Excellent written and verbal communication skills and the ability to collaborate across strategy, development, and content teams.
• Bachelor’s degree or equivalent work experience.

Responsibilities

• Partner with web strategy and development teams to build strategies, plans, and tactics that increase web visibility and search-driven traffic.
• Develop and implement structured data and schema markup to improve discoverability in traditional search engines and AI-driven search tools.
• Create detailed content briefs to guide the production of content optimized for standard and agentic search.
• Analyze data from Spectrum websites and external partners to identify search opportunities, performance trends, and visibility gaps.
• Monitor and report on search metrics, including rankings, organic traffic, click-through rates, and AI search citations, and provide clear recommendations to stakeholders.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work and improve site performance.
• Stay current on search engine algorithm changes and emerging AI search trends, adapting strategies accordingly.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level