Web Channel Manager

FIRST PREMIER BANK•Sioux Falls, SD

About The Position

The Web Channel Manager is responsible for creating, managing, and executing comprehensive marketing plans and campaigns for PREMIER Bankcard’s public-facing website. The role aligns website initiatives with business objectives to maximize traffic, response, and revenue, and supports customer acquisition and company growth. The position serves as the primary business owner for the website and coordinates with external development vendors, digital agencies, software providers, and internal marketing, IT, and digital teams. It manages web projects and site updates, applies UI/UX best practices, and uses A/B testing, site optimization, SEO, and generative engine optimization (GEO) strategies to improve user experience, organic visibility, and online credit card application completions. The role also manages CMS content, monitors website performance through analytics, conducts QA testing and site audits, and helps ensure web systems and data collection comply with security, privacy, and regulatory standards. The position is based in Sioux Falls, South Dakota, with a Monday–Friday schedule from 8:00 AM to 5:00 PM.

Requirements

Five years of experience working within a corporate, consulting, or agency marketing environment.
Experience managing one or more owned digital marketing channels and systems.
Practical knowledge of web tools and technologies to manage and optimize campaigns.
Ability to analyze marketing data, interpret key metrics, and generate actionable insights to improve channel performance and drive customer acquisition.
Skills in creating and managing engaging content for owned digital channels in alignment with brand messaging and marketing objectives.
Strong organizational and project management skills to oversee multiple projects and coordinate with cross-functional teams.

Nice To Haves

Bachelor’s degree in Marketing or a related field.
Financial or credit card experience.

Responsibilities

Serve as the primary business owner for the public-facing website and ensure digital initiatives and site updates support marketing and customer acquisition goals.
Manage day-to-day relationships with external development vendors, digital agencies, and software providers, ensuring web projects are delivered on time, within scope, and to quality standards.
Apply UI/UX best practices to design, evaluate, and improve user journeys and create an intuitive, accessible, frictionless digital experience.
Develop and execute A/B testing and site optimization strategies to improve conversion funnels and maximize online credit card application completions.
Implement and manage technical and on-page SEO and generative AI (GEO) strategies to improve organic rankings, targeted traffic, and website visibility.
Monitor and mitigate web-system risks and ensure data collection points, especially the online credit card application, meet security, privacy, and regulatory compliance standards.
Manage the CMS to publish, update, and organize accurate and timely website content aligned with current marketing campaigns.
Track, analyze, and report website performance metrics, such as traffic, bounce rate, and conversion rates, and use the findings to inform marketing decisions and identify improvements.
Conduct regular QA testing and site audits to identify, troubleshoot, and resolve bugs, broken links, and user experience issues across devices and browsers.
Partner with internal marketing, IT, and digital teams to integrate marketing campaigns onto the website and maintain the technical stability of web platforms.