Web Channel Manager

PREMIER Bankcard•Sioux Falls, SD

About The Position

The Web Channel Manager is responsible for creating, managing, and executing comprehensive marketing plans and campaigns for PREMIER Bankcard’s website. The role ensures alignment with business objectives and works to maximize website traffic, response, and revenue. It coordinates with third-party marketing partners, manages project execution, and drives strategic initiatives that support customer acquisition and company growth. The position serves as the primary business owner for the public-facing website, overseeing its content, performance, user experience, optimization, security, and technical stability. It partners with internal marketing, IT, and digital teams, as well as external development vendors, digital agencies, and software providers.

Requirements

Five years of experience in a corporate, consulting, or agency marketing environment.
Experience managing one or more owned digital marketing channels and systems.
Practical knowledge of web tools and technologies for managing and optimizing campaigns.
Ability to analyze marketing data, interpret key metrics, and generate actionable insights to improve channel performance and customer acquisition.
Ability to create and manage engaging content for owned digital channels in alignment with brand messaging and marketing objectives.
Strong organizational and project management skills to oversee multiple projects and coordinate with cross-functional teams.

Nice To Haves

Bachelor’s degree in Marketing or a related field.
Financial or credit card experience.

Responsibilities

Own the public-facing website and ensure digital initiatives and site updates support marketing and customer acquisition goals.
Manage relationships with external development vendors, digital agencies, and software providers, ensuring web projects and updates meet schedule, scope, and quality standards.
Apply UI/UX best practices to evaluate and improve user journeys and provide an intuitive, accessible, and frictionless experience.
Develop and execute A/B testing and site optimization strategies to improve conversion funnels, particularly online credit card application completions.
Implement and manage technical and on-page SEO and generative engine optimization (GEO) strategies to improve organic rankings, targeted traffic, and site visibility.
Monitor and mitigate web-system risks and ensure data collection points, especially the online credit card application, comply with security, privacy, and regulatory standards.
Manage the CMS to publish, update, and organize accurate and timely website content aligned with current marketing campaigns.
Track, analyze, and report website performance metrics, including traffic, bounce rate, and conversion rates, and use findings to guide marketing decisions and identify improvements.
Conduct regular quality-assurance testing and site audits; identify, troubleshoot, and resolve bugs, broken links, and user-experience issues across devices and browsers.
Partner with internal marketing, IT, and digital teams to integrate campaigns onto the website and maintain the technical stability of web platforms.
Coordinate multiple projects and cross-functional work to ensure timely execution.

Benefits

Full medical benefits for employees working 20 or more hours per week.
Traditional and high-deductible health plan options.
Free dental and vision coverage.
Generous paid time off plans.
401(k) with dollar-for-dollar matching up to 5% of total compensation.
Special discounts and offers for events at the Denny Sanford PREMIER Center.
PREMIER Wellness Program.
Paid community volunteer hours.
Employee parties and appreciation events, including concerts, outdoor events, cash giveaways, and car giveaways.
Career advancement opportunities.