Web Manager

INSURICA INC•Norman, OK

2d•$85,000 - $95,000•Onsite

About The Position

The Web Manager is responsible for the strategy, architecture, development, security, and day-to-day administration of INSURICA's web presence, including at least ten additional company and program websites. The role combines hands-on WordPress development with digital marketing responsibilities, including site development, lead generation, conversion optimization, SEO, Google Business Profile management, geotargeted campaign support, and analytics-driven decision-making. The position also supports the technical architecture and platform of INSURICA's blog properties in partnership with the Content Creator, who owns blog content and the editorial calendar. The Web Manager leads redesign and rebuild work for the main website; develops reusable standards and components; administers multiple WordPress sites and the ThoughtFarmer intranet; manages domains, hosting, DNS, SSL, and CDN; and oversees technical architecture, taxonomy, SEO structure, and publishing workflows. The role applies usability and design best practices, manages website measurement and performance, and supports Salesforce-integrated lead forms and CRM/AMS handoffs. The position manages branch Google Business Profile listings and local SEO, supports digital marketing campaigns with landing pages and tracking, and maintains security, accessibility, privacy, and compliance practices. It serves as the internal web subject matter expert, coordinates with stakeholders and IT/InfoSec, manages vendors and project plans, and communicates recommendations, status, priorities, timelines, and budgets. Other duties may be assigned as needed. Telecommuting opportunities vary by location, department, and business need and may change.

Requirements

Five to seven years of previous web development or administration experience, including at least two years managing a full website build or major redesign; this experience is listed as preferred.
Three to five years of demonstrated experience managing multiple websites or properties simultaneously.
Bachelor's degree in Web Development, Computer Science, Marketing, Design, or a related field; listed as preferred.
Solid working knowledge of HTML5, CSS3, JavaScript (ES6+), and PHP, with hands-on WordPress theme and plugin development experience.
Comprehensive knowledge of website information architecture, typography, and design.
Proficiency in Microsoft Office, Adobe Photoshop and/or Illustrator, and Figma.
Working knowledge of SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog, and current SEO trends; ability to interpret and act on GA4 and Google Search Console reports and support Google Business Profile.
Experience building and maintaining Salesforce Web-to-Lead or similar CRM-integrated forms; familiarity with geofencing and geotargeted campaign landing page and tracking requirements, and digital marketing fundamentals related to web administration and lead generation.
Working knowledge of web security best practices, including patching, backups, and vulnerability monitoring; accessibility compliance; hosting, DNS, SSL, and CDN configuration such as Cloudflare; and corporate intranet administration such as ThoughtFarmer.
Ability to manage projects and meet deadlines in a fast-paced environment with changing priorities.
Self-motivated, with initiative to prioritize work and operate independently.
Regular and punctual attendance.
Effective verbal and written communication skills.
Strong interpersonal skills and ability to interact effectively with colleagues and managers at all levels.
Ability to promote and maintain a team environment and find accommodating solutions for customers, companies, and the Agency.
Ability to adhere to company policies and procedures and maintain strict confidentiality.
Ability to perform approximately 80% sedentary work, exerting up to 10 pounds of force occasionally and negligible force frequently; ability to lift up to 20 pounds occasionally.
Ability to operate a computer workstation, including a keyboard and video display.

Nice To Haves

Previous insurance experience.

Responsibilities

Lead the strategy, redesign, and rebuild of the main website, including information architecture, UX/UI, custom WordPress themes and plugins, and responsive design.
Build and document website standards and reusable components, and apply information architecture practices across managed sites.
Administer ten WordPress sites and the ThoughtFarmer intranet; manage domains, hosting, DNS, SSL, and CDN.
Manage the technical structure, taxonomy, SEO structure, and publishing workflow for blog platforms in partnership with the Content Creator.
Conduct regular audits of links, content, accessibility, privacy, and cookie compliance.
Apply usability and design best practices, advise internally on web matters, and manage cross-device and browser quality assurance.
Manage technical and on-page SEO; maintain GA4, Search Console, and Tag Manager; build dashboards; monitor performance; and recommend and implement improvements.
Build and maintain Salesforce-integrated quote request and lead-capture forms; ensure accurate field mapping and lead routing; analyze funnels; and maintain reliable CRM/AMS integrations.
Manage branch Google Business Profile listings and develop local SEO strategy supporting individual branches and the corporate brand.
Support paid search, paid social, email, and geofencing/geotargeted campaigns by building landing pages and tracking infrastructure; report on trends and recommend tools, tactics, and platforms.
Maintain WCAG compliance with Cameron Group Services; manage patching, backups, disaster recovery, and incident response; and coordinate with IT/InfoSec on infrastructure, single sign-on, and data handling.
Act as the web point of contact and subject matter expert; present recommendations, report project status, and lead cross-departmental discussions to align priorities and resourcing.
Manage relationships with agencies, developers, hosting providers, and SaaS vendors, as well as assigned project plans, timelines, and budgets.
Perform work relating to customers and companies in a manner that avoids potential errors and omissions; participate in seminars and training to maintain licenses and develop knowledge and skills.
Meet other assigned duties and annual performance objectives as required.