Web Manager

INSURICA, Inc•Norman, OK

1d•$85,000 - $95,000

About The Position

The Web Manager is responsible for the strategy, architecture, development, security, and day-to-day administration of INSURICA’s web presence, including at least ten additional company and program websites. The role combines hands-on WordPress development with digital marketing, lead generation, conversion optimization, SEO, Google Business Profile management, geotargeted campaign support, and analytics-driven decision-making. It also provides technical architecture and platform support for INSURICA’s blog properties in partnership with the Content Creator, who owns the blog content and editorial calendar. The position leads redesign and rebuild work for the main website; establishes reusable standards and components; administers WordPress sites and the ThoughtFarmer intranet; supports blog platform structure and publishing workflows; and oversees domains, hosting, DNS, SSL, CDN, security, accessibility, analytics, and performance. It builds and maintains Salesforce-integrated forms and reliable CRM/AMS lead handoffs, supports local search and digital campaigns, and coordinates with internal stakeholders and external vendors. The Web Manager serves as the internal web subject-matter expert, leads cross-functional discussions, communicates recommendations and project status, and manages assigned project plans, timelines, and budgets. The role is based at the Norman Branch in Norman, Oklahoma. The work environment is a fast-paced, multitasking office with periodic high disruption and changing priorities. Telecommuting opportunities vary by location, department, and business need and are subject to change. The position involves approximately 80% sedentary work, occasional lifting of up to 20 pounds, and operation of a computer workstation.

Requirements

5–7 years of previous web development or administration experience, including at least 2 years managing a full website build or major redesign; the posting identifies this experience as preferred.
3–5 years of demonstrated experience managing multiple websites or properties simultaneously.
Bachelor’s degree in Web Development, Computer Science, Marketing, Design, or a related field; the posting identifies this degree as preferred.
Solid working knowledge of HTML5, CSS3, JavaScript (ES6+), and PHP, with hands-on WordPress theme and plugin development experience.
Comprehensive knowledge of website information architecture, typography, and design.
Proficiency in Microsoft Office, Adobe Photoshop and/or Illustrator, and Figma.
Strong working knowledge of SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog, and current SEO trends.
Ability to interpret and act on GA4 and Google Search Console reports and support Google Business Profile.
Experience building and maintaining Salesforce Web-to-Lead or similar CRM-integrated forms.
Familiarity with geofencing and geotargeted campaigns, including their landing-page and tracking requirements, and with digital marketing fundamentals as they relate to web administration and lead generation.
Strong working knowledge of web security best practices, including patching, backups, and vulnerability monitoring.
Experience with hosting, DNS, SSL, and CDN configuration, such as Cloudflare, and with administering corporate intranet platforms such as ThoughtFarmer.
Ability to manage projects and meet deadlines in a fast-paced environment with changing priorities.
Self-motivated, able to take initiative, prioritize work, and work independently.
Regular and punctual attendance.
Effective verbal and written communication skills.
Strong interpersonal skills and ability to work effectively with colleagues and managers at all levels.
Ability to promote and maintain a team environment and find accommodating solutions for customers, companies, and the Agency.
Ability to adhere to company policies and procedures and maintain strict confidentiality.
Ability to perform approximately 80% sedentary work, exert up to 10 pounds of force occasionally and negligible force frequently, lift up to 20 pounds occasionally, and operate a computer workstation; requirements may be modified to reasonably accommodate physical or mental impairment.

Nice To Haves

Previous insurance experience is preferred.
A bachelor’s degree in Web Development, Computer Science, Marketing, Design, or a related field is preferred.
Experience managing a full website build or major redesign for at least 2 years is identified as preferred.

Responsibilities

Lead the redesign and rebuild of the main website, including information architecture, UX/UI, custom WordPress themes and plugins, and responsive design.
Build and document website standards and reusable components, applying information architecture principles across all managed sites.
Administer ten WordPress sites and the ThoughtFarmer intranet; manage domains, hosting, DNS, SSL, and CDN.
Manage the technical structure, taxonomy, SEO structure, and publishing workflow for INSURICA’s blog platform in partnership with the Content Creator.
Run regular audits covering links, content, accessibility, privacy, and cookie compliance.
Apply usability and design best practices, serve as the internal web expert, and manage cross-device and browser quality assurance.
Manage technical and on-page SEO; maintain GA4, Search Console, and Tag Manager; build recurring dashboards and recommend improvements.
Monitor website performance and implement improvements based on analytics and other findings.
Build and maintain Salesforce-integrated forms, including quote-request and lead-capture forms, and ensure accurate field mapping and lead routing.
Analyze lead-generation funnel data to reduce friction and manage reliable technical integrations between web properties and Salesforce or other CRM/AMS platforms.
Manage branch Google Business Profile listings and develop local SEO strategies that support branches and the corporate brand.
Support paid search, paid social, email, geofencing, and geotargeted campaigns by building landing pages and tracking infrastructure.
Report on digital marketing trends and recommend tools, tactics, and platforms.
Maintain WCAG compliance, patching, backups, disaster recovery, and incident response; coordinate with IT/InfoSec on shared infrastructure, single sign-on, and data-handling requirements.
Act as the web point of contact and subject-matter expert; present recommendations, report project status, and align stakeholders on web priorities and resourcing.
Manage relationships with agencies, developers, hosting providers, and SaaS vendors; manage assigned project plans, timelines, and budgets.
Perform customer- and company-related work in a manner that avoids potential errors and omissions, and participate in seminars and training to maintain required licenses and develop knowledge and skills.
Perform other duties as assigned to support essential functions; meet performance objectives that may be developed annually.