Channel Manager

Masco•Carmel, IN

3d•$76,400 - $120,010•Remote

About The Position

The Channel Manager supports customer and category initiatives for bathing, shower doors, kitchen sinks, pro initiatives, and emerging categories such as water quality and disposers. The role partners closely with the Channel Marketing Director and Sales team to deliver customer plans, category execution, merchandising, and customer-specific go-to-market strategies. The position supports omnichannel merchandising, customer-specific marketing, retail media, and management of display and selling budgets. It monitors category performance and merchandising effectiveness, prepares customer-ready tools and insights, and coordinates timelines and deliverables with internal teams and external partners.

Requirements

Bachelor’s degree in Business, Marketing, or a related field.
At least 5 years of experience in channel marketing, category management, sales support, or retail marketing.
Working knowledge of omnichannel retail, merchandising fundamentals, and in-store marketing execution.
Strong analytical and organizational skills, including the ability to manage multiple initiatives simultaneously.
Effective communication and collaboration across functions and organizational levels.
Detail-oriented with strong follow-through and execution focus.

Nice To Haves

Experience supporting Lowe’s or another large home improvement retailer is strongly preferred.

Responsibilities

Own customer and category plans and day-to-day management across bathing, shower doors, and kitchen sinks.
Support sell-in strategies to gain placement for emerging categories.
Track category initiatives against customer timelines, priorities, and execution milestones.
Support omnichannel merchandising execution, including in-store resets, displays, and online content updates, in partnership with Sales, Ecommerce, and Creative teams.
Work with the Lowe’s team on category merchandising execution, including pod labels, signage, and off-shelf merchandising solutions.
Coordinate temporary and permanent merchandising elements to align with category strategies and customer requirements.
Prepare sell-in tools, product information, and customer-ready materials.
Support planning, tracking, and management of display and selling budgets for assigned categories.
Ensure display and merchandising investments align with approved plans and are executed accurately.
Coordinate budget usage, timelines, and execution details with internal teams and external counterparts.
Maintain documentation and reporting on spending and program execution.
Assist in developing and executing customer-specific marketing programs for assigned categories.
Partner with e-commerce and retail media teams to support activations aligned with category priorities.
Coordinate marketing assets and merchandising solutions with internal stakeholders and external agency partners.
Monitor category performance, promotional execution, and merchandising effectiveness using internal reporting and customer data.
Compile insights, visuals, and summaries for customer meetings, line reviews, and business updates.
Support data accuracy and consistency across customer-facing materials and internal reporting.
Partner with Sales, Product, Supply Chain, Creative, and Visual Merchandising teams to align category initiative execution.
Coordinate timelines, approvals, and deliverables to ensure on-time execution.
Identify product gaps and white space, merchandising opportunities, and process efficiencies as part of continuous improvement efforts.