Waterpark Sales & Revenue Manager

Pyramid Global Hospitality

2d•Onsite

About The Position

The Waterpark Group Sales & Revenue Manager develops and executes strategic sales initiatives to maximize group attendance, increase waterpark revenue, strengthen community and corporate partnerships, and support the financial performance of OKANA Resort & Indoor Waterpark. The role identifies new business opportunities, cultivates group relationships, manages group bookings, and implements strategies to drive attendance, profitability, and guest satisfaction. The manager works with Sales, Marketing, Revenue Management, Finance, Waterpark Operations, Food & Beverage, Rooms, Security, and Guest Services to develop group business, optimize pricing and revenue, coordinate successful group visits, and report on performance. The position also maintains accurate sales and booking records, ensures required approvals and operational compliance, and supports the resort's service culture. The role operates across a resort, indoor waterpark, office, and guest-facing hospitality environment. It requires movement throughout the property and may involve varying temperatures, elevated noise, humidity, and wet conditions. Evening, weekend, holiday, and special-event work may be required based on business demands, and occasional local travel may be needed.

Requirements

At least three years of progressive experience in hospitality sales, group sales, attractions, entertainment, or revenue-generating business development.
Demonstrated experience developing sales strategies, managing client relationships, and achieving revenue objectives.
Experience preparing sales forecasts, analyzing financial performance, and managing group booking processes.
Strong understanding of group sales strategies, revenue management principles, and hospitality operations.
Ability to identify new business opportunities and develop profitable client relationships.
Excellent verbal and written communication, negotiation, presentation, and interpersonal skills.
Strong analytical abilities, including evaluating sales data, attendance trends, and financial performance.
Ability to manage multiple accounts, priorities, deadlines, and operational requirements.
Proficiency in Microsoft Office, including Excel, Outlook, PowerPoint, and Word.
Strong organizational skills, professional judgment, and attention to detail.
Ability to collaborate with cross-functional leadership teams and deliver exceptional guest service.
Ability to move throughout the property and sit, stand, and walk for extended periods, with or without reasonable accommodation.
Flexibility to work evenings, weekends, holidays, and special events based on business demands.

Nice To Haves

Bachelor's degree in Hospitality Management, Business Administration, Marketing, Sales, or a related field.
Experience in waterpark operations, amusement parks, resorts, hotels, or entertainment venues.
Prior leadership or supervisory experience.
Experience with CRM platforms, reservation systems, ticketing systems, and sales reporting tools.
Occasional local travel may be required for sales presentations, community engagement, and business development activities.

Responsibilities

Develop and execute group sales strategies to increase attendance and revenue across the waterpark and applicable resort offerings.
Identify, solicit, and secure business from corporate outings, schools, youth organizations, sports teams, nonprofits, family reunions, and special events.
Build and maintain relationships with local businesses, educational institutions, community organizations, and tourism partners.
Conduct sales outreach, presentations, client meetings, and property tours.
Prepare group proposals, pricing packages, agreements, and promotional offers in accordance with approval guidelines.
Maintain the sales pipeline, follow up with prospects, document activity, and develop repeat business and long-term partnerships.
Develop strategies to maximize group revenue, attendance, and profitability; monitor sales goals, forecasts, and performance indicators.
Analyze booking trends, attendance patterns, seasonal demand, pricing performance, and revenue opportunities.
Recommend pricing strategies, promotions, and incentives while protecting profitability.
Identify opportunities for incremental revenue through cabana rentals, food and beverage packages, retail, premium experiences, and other amenities.
Prepare monthly revenue reports, sales forecasts, and performance summaries, and monitor performance against budgets.
Partner with Finance and Revenue Management on reporting, approved pricing, and revenue recognition procedures.
Collaborate with Sales, Marketing, Revenue Management, and Waterpark leadership on seasonal campaigns, group promotions, and market expansion.
Support promotional materials, digital sales campaigns, group packages, and community outreach initiatives.
Evaluate competitor pricing, market demand, and regional attraction trends; participate in networking events, trade shows, and tourism initiatives.
Develop strategies to increase attendance during lower-demand periods and maximize waterpark capacity.
Act as the primary contact for assigned group accounts and coordinate reservations, attendance estimates, payments, special requests, and event details.
Coordinate with resort departments to deliver successful group experiences and communicate confirmed arrangements and operational requirements.
Ensure group bookings comply with capacity restrictions, safety requirements, operational guidelines, and property policies.
Resolve group concerns promptly and professionally and identify ways to improve the booking process and guest experience.
Maintain accurate sales records, agreements, revenue documentation, and group booking information; obtain appropriate approvals for discounts, pricing, contracts, and financial commitments.
Maintain confidentiality and support compliance with applicable laws, company policies, safety procedures, and operational standards.
Participate in meetings, budget reviews, revenue discussions, and strategic planning; perform additional duties as assigned.