VP, US Analytics

Subway•Miami, FL

About The Position

The VP, US Analytics is a senior leader who partners with the executive team to set Subway’s analytics agenda and drive strategy through insight. The role is approximately 75% Marketing Analytics, owning how Subway measures marketing effectiveness, consumer behavior and return on investment, and 25% Operations Analytics, supporting restaurant performance and franchisee profitability. This leader builds and leads Subway’s US analytics organization, serves as a trusted advisor to the C-suite, and represents business performance to Executive Leadership, Business Development partners and Operators.

Responsibilities

Set the vision and roadmap for US marketing analytics, including media and campaign effectiveness, marketing mix modeling, attribution and incrementality testing.
Advise the CMO and marketing leadership on investment, media allocation and channel strategy to maximize ROI.
Lead pricing, promotion and offer analytics, including limited-time offers, menu and product mix, and price elasticity, to grow traffic, check and franchisee profitability.
Direct customer, loyalty and consumer insights across Digital, eCommerce and third-party delivery channels, including segmentation, retention, lifetime value and brand health.
Partner with Field Operations and Business Operations leaders on analytic priorities across in-restaurant operations, product mix and restaurant-level performance.
Establish the KPI framework for sales, traffic, check and operational drivers, and ensure leaders understand performance variances.
Own the US Sales Plan and Forecast with Finance, Business Operations, Marketing and Executive Leadership.
Present performance insights and drivers to the US Executive Leadership team, Business Development partners, Operators and franchisee leadership forums.
Build and develop a team of directors, managers and analysts.
Own the infrastructure, processes and automation that enable the analytics team to focus on high-value analysis.