VP, Business Analytics
About The Position
The Business Analytics team is closely integrated with planning and investment teams to deliver modern agency services and help clients meet and exceed their business goals. The VP, Business Analytics consults with clients on business problems and opportunities, develops analytics roadmaps, and advises client leads and senior clients on audience strategy, measurement, and advanced analytics. The role leads consumer segmentation and audience identification, measurement planning, and the translation of complex analytics into clear, actionable data stories. The position also identifies opportunities for brand and portfolio growth, evaluates emerging data sources and technologies, and provides strategic marketing support. Internally, the role partners with Planning and Investment teams on budgets, media plans, and optimization; recruits talent; and leads and mentors direct reports. The position stays current on industry developments through research, training, and industry events.
Requirements
- Industry knowledge of marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, and aggregated and user-level data.
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
- Expertise in audience-based marketing and data-driven advertising.
- Analytical and critical-thinking skills, solution-development ability, and the ability to clarify strategic and operational issues related to data and analytics.
- Problem-solving skills and the ability to drive issues to resolution.
- Proven leadership ability and strong, impactful client relationship experience.
- Strong communication and presentation skills, including the ability to translate unstructured business problems into innovative customer marketing programs.
- Ability to train and coach colleagues in organization, prioritization, business writing and presenting, analysis, and project management, including scope, budgeting, and timing.
- University degree.
- 11+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
Nice To Haves
- Knowledge of the agency-side media campaign planning and execution process.
Responsibilities
- Consult with clients to identify business problems and opportunities and develop practical analytics roadmaps that measurably affect business outcomes.
- Lead consumer segmentation and audience identification processes.
- Advise client leads and senior clients on audience strategy, measurement, and advanced analytics.
- Share perspectives on industry changes in data and analytics, including the future of measurement, clean rooms, and attention measurement.
- Lead development and execution of measurement plans and revise them over time based on new learnings.
- Translate complex concepts and analytic solutions into compelling data stories with actionable conclusions.
- Identify brand- and portfolio-level growth opportunities, innovation, and adoption of new analytics technologies.
- Investigate how new data sources and technologies may affect marketing and the industries in which client brands operate.
- Provide ad hoc support to clients on broad strategic marketing problems.
- Assess direct reports’ capabilities, create career-growth roadmaps, and set goals to build and expand their skills.
- Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget and plan optimization.
- Recruit new talent.
- Keep current on industry trends and developments through research, training, and industry events.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
