VP, RevOps Technology & Enablement (Remote)

Trace3•Dallas, TX

15h•$250,000 - $350,000•Remote

About The Position

Trace3 is building a centralized Revenue Operations function from the ground up. The VP of Revenue Technology and Enablement leads the pillar responsible for the seller's day-to-day experience — and for making sure every tool, workflow, process, and capability Trace3 invests in actually lands in the field. This is a product and engineering leadership role with an enablement mandate. You will own the GTM tech stack, design and automate the workflows sellers run on, and lead the capability that determines whether new motions — new coverage models, new pricing guidance, new sales plays — actually change how reps work. You will build a team of GTM architects, engineers, CRM administrators, data engineers, enablement managers, and AI innovation leads.

Requirements

10+ years of progressive experience in revenue technology, sales operations, sales enablement, or GTM engineering, with at least 3 years in a senior leadership role owning a multi-functional team
Demonstrated track record owning the GTM tech stack in a complex, multi-segment B2B business: CRM administration, workflow automation, integration architecture, and tool selection and deployment
Hands-on experience leading enablement as a performance function — not just content production; can connect onboarding design, sales play deployment, and training programs to measurable field outcomes
Experience owning or closely partnering on engineering and automation work: comfortable directing GTM engineers and architects building workflow automation, CRM customization, and data pipelines
Strong change management instincts: has led technology and process rollouts in environments where adoption was the hard problem, not deployment
Data-literate: comfortable defining data requirements, working with data engineers, and holding the team accountable to data quality as a prerequisite for analytics and AI use cases
Background in technology distribution, VAR, or systems integration — understands the complexity of a multi-vendor, channel-intensive GTM motion and the tooling demands it creates
Experience building or leading an AI-enabled seller productivity program: next-best-action, automated content generation, propensity scoring, or deal risk detection
Familiarity with NetSuite or ConnectWise as CRM and quoting systems of record; Salesforce experience is relevant but NetSuite fluency accelerates time-to-impact
Experience leading a Win Room, deal desk, or pipeline risk management capability
Exposure to product management disciplines: backlog prioritization, requirements documentation, sprint management, and build-vs.-buy decision frameworks

Responsibilities

Own the end-to-end seller experience: identify friction points and bottlenecks across the GTM workflow, from lead to close to renewal, and drive systematic elimination of non-selling time
Set the prioritization roadmap for architecture, tooling, and process improvements; decide what gets built, what gets bought, and what gets integrated
Be accountable for whether changes actually stick: new tools, new motions, and new processes are only valuable if reps adopt them — you own adoption, not just delivery
Partner with regional sales leaders and frontline reps to surface pain points and translate them into a backlog of improvements the team can execute
Own the GTM system architecture: design the integration map across CRM (NetSuite), quoting (ConnectWise), pricing guidance, MoneyMap, and the broader RevTech stack
Lead GTM Engineers who build and automate workflows across the sales motion — lead-to-close, renewal-to-expansion, deal registration, pipeline automation — and prototype new RevOps capabilities
Oversee the GTM Tooling team: CRM administration and configuration, data engineer responsible for customer data quality and master data integrity, and day-to-day management of the RevOps tech stack
Own build-vs.-buy decisions for every component of the GTM tech stack; document rationale and maintain the integration roadmap
Sequence technology investments behind the data foundation: instrument against existing systems first, integrate second
Design and deliver seller onboarding, training, and certification programs in partnership with HR; reduce new rep ramp time from 20+ months toward a 12 to 18 month target
Develop and deploy sales play collateral in partnership with Marketing; ensure plays are not just published but adopted — embedded in rep workflows, tracked, and iterated based on performance data
Drive partner and ecosystem enablement in coordination with Marketing and Partner Management; embed co-sell motions in seller workflows
Own the enablement measurement framework: track play utilization, onboarding completion, certification rates, and rep confidence scores — and connect them to pipeline and win rate outcomes
Lead Trace3's AI-enabled seller productivity roadmap: AI-generated account briefs, automated proposal drafting, next-best-action prompts, and propensity-driven territory planning
Own the Win Room and deal monitoring capability: track live deal progress against playbook benchmarks, surface at-risk pipeline before deals slip, and create intervention mechanisms for sales leadership
Partner with IT and the product/engineering function on foundational data and platform decisions that enable AI-powered commercial use cases
Identify, prototype, and hand off new RevOps capabilities — moving from innovation to operational ownership at a cadence the business can absorb
Own change management for every new tool, process, or GTM motion RevOps introduces; work in partnership with HR and the enterprise change management function where relevant
Build the measurement infrastructure to track adoption — not deployment — of every significant initiative the RevOps function delivers
Serve as the voice of the seller inside RevOps: ensure that the function builds for field reality, not internal convenience