VP, Revenue Growth Management

Ferrara•Chicago, IL

4d•$192,450 - $269,383•Hybrid

About The Position

The VP of Revenue Growth & Trade Management leads the organization’s U.S. portfolio revenue growth management agenda and owns the Value Maneuver process. The role develops pricing, trade, promotion, channel, and commercial planning capabilities, partnering with Sales, Marketing, Finance, Customer Marketing, Category Leadership, Sales Operations, and other cross-functional leaders to define annual and long-range revenue growth strategies. It translates insights into actionable customer and channel recommendations and ensures disciplined execution of commercial priorities to accelerate profitable growth, strengthen customer partnerships, and foster transparent communication about Revenue Growth & Trade Management. Based at Ferrara’s global headquarters in Chicago, Illinois, the role requires in-person attendance for most of the workweek—three or more days—because of its interactive, team-based responsibilities. The VP provides strategic leadership, analytical rigor, change management, and commercial influence, and leads and develops a high-performing Revenue Growth Management team.

Requirements

12–15+ years of experience in revenue growth management, pricing, trade strategy, sales strategy, commercial planning, finance, category management, customer management, or a related area at consumer-facing CPG companies.
10+ years of relevant commercial leadership experience, including influencing Sales, Marketing, Finance, and customer-facing teams.
Bachelor’s degree in business, marketing, finance, economics, analytics, or a related discipline.
Proven experience developing pricing, trade, promotion, channel, and customer investment strategies that improve revenue quality, margin, and profitable growth.
Experience leading annual planning, customer planning, commercial calendar, or Joint Business Planning processes in partnership with Sales and Finance.
Experience creating and implementing commercial capabilities, tools, dashboards, scorecards, governance routines, and reporting standards.
Strong understanding of customer P&Ls, trade spend, promotion effectiveness, price-pack architecture, shopper and customer dynamics, and CPG go-to-market models.
Syndicated data and customer analytics experience.
Experience managing a team to deliver results, including line management, coaching, career development, workforce planning, and succession planning.
Enterprise-level revenue growth management expertise across pricing, promotion, trade investment, channel strategy, customer planning, and portfolio economics.
Strategic, intuitive, and quantitative problem-solving skills, including the ability to turn complex data into clear choices, selling stories, and recommendations.
Strong commercial acumen and ability to balance consumer, customer, brand, and company financial outcomes.
Ability to define priorities, set governance, and create standards that drive consistency without slowing commercial execution.
Advanced analytical capability using syndicated, customer, financial, trade, pricing, and market data to improve business KPIs.
Executive presence and influencing skills to engage senior leaders, challenge assumptions, and align stakeholders around profitable growth choices.
Strong cross-functional leadership and ability to partner with Sales, Marketing, Finance, Category Leadership, Customer Marketing, Sales Operations, Supply Chain, and external customers.
Ability to communicate pricing, trade, and revenue management concepts simply, transparently, and actionably across the organization.
Proven change management capability, including building processes, improving adoption of tools and routines, and creating accountability.
Storytelling ability to translate data and insights into compelling commercial narratives.
Record of success in a fast-paced, high-velocity environment with multiple priorities and tight timeframes.
Global mindset and interest in building a career with a growing global company.

Nice To Haves

Foods or confectionery experience.
Prior RGM or commercial strategy leadership role.
MBA or advanced degree.
Experience with Circana/IRI, NielsenIQ, customer POS, trade promotion management, pricing, or business intelligence tools.

Responsibilities

Serve as the enterprise leader and process owner for Revenue Growth Management and the local Value Maneuver agenda, covering pricing, revenue management, channel management, and new-product-development value-chain decisions.
Lead the annual and long-range definition of the Value Maneuver with Marketing, Sales, Finance, and Category Leadership to deliver sustainable, profitable growth.
Translate corporate growth ambitions into revenue, trade, pricing, promotion, and channel priorities for the commercial planning cycle.
Monitor Value Maneuver execution at market and customer level, identifying risks, opportunities, corrective actions, and resource dependencies.
Develop pricing architecture, pack-price strategy, and revenue management recommendations to support brand health, category growth, competitiveness, and margin delivery.
Provide strategic leadership for trade investment guardrails, promotional planning, post-event analysis, and trade-spend effectiveness optimization across channels and customers.
Partner with Sales and Customer Marketing to establish promotion and merchandising guidelines that support customer objectives while protecting profitability.
Partner with Sales leadership and Key Account Management teams in customer reviews, providing RGM recommendations and supporting customer scorecards focused on consumer, customer, and company value.
Support Sales teams throughout planning with inputs and guidelines on pricing, promotion, innovation, merchandising, and customer investment priorities.
Influence Joint Business Planning and customer growth strategies by translating RGM insights into customer-ready recommendations.
Act as the local focal point for commercial capabilities and drive adoption of tools, processes, and standards aligned with Sales and Order-to-Cash policy.
Ensure local availability, accuracy, and usability of sell-out, market share, customer performance, pricing, promotion, trade, and margin data.
Lead the development and enhancement of dashboards and reporting that monitor commercial figures and support business understanding, decision-making, and accountability.
Serve as a senior commercial thought partner to the Chief Customer Officer and Sales Leadership Team, shaping priorities that improve revenue quality and profitable growth.
Build working relationships across Sales, Marketing, Finance, Category Leadership, Supply Chain, and Sales Operations.
Lead the Revenue Growth Management team by providing strategic direction, coaching, problem-solving, and clear accountability.
Recruit, manage, motivate, coach, and develop team members and build capabilities that support profitability, growth goals, and company vision.