VP, Product Growth (2 Job Openings)

AARP • Washington, DC

4d • Hybrid

About The Position

The Vice President, Product Growth is responsible for defining and leading the strategy for product growth across a portfolio of products and market-facing offerings. This role maximizes return on investment (ROI) by identifying, scaling, and support commercializing high-value opportunities, translating internal enterprise capabilities into differentiated, market-relevant solutions that drive adoption, measurable social impact, and revenue. The VP, Product Growth ensures strong alignment between enterprise priorities, evolving market dynamics, and product performance.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Economics, Finance, or a related field; MBA or advanced degree preferred.
• 10+ years of progressive leadership experience in product management, growth strategy, business development, portfolio management, or related disciplines, including executive-level responsibilities.
• Proven experience defining and executing enterprise-wide growth strategies that drive product adoption, revenue growth, market expansion, and measurable business outcomes.
• Demonstrated success managing investment portfolios, strategic prioritization, and capital allocation decisions, balancing innovation, growth opportunities, and operational performance.
• Strong expertise in market analysis, commercialization strategies, product lifecycle management, and identifying scalable growth opportunities across diverse products and services.
• Experience designing and leading operating models, governance frameworks, planning processes, and performance management disciplines that support organizational scalability and execution excellence.
• Proven ability to influence executive stakeholders and cross-functional leaders, driving alignment on strategic priorities, investment tradeoffs, and growth initiatives across complex organizations.
• Exceptional leadership, strategic thinking, financial acumen, and communication skills, with a track record of driving organizational change, accelerating execution, and delivering long-term enterprise value.
• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions

Responsibilities

• Defines and leads the enterprise-wide product growth strategy, setting clear priorities across a portfolio of programs and products to ensure alignment with enterprise goals, long-term growth ambitions, and financial targets.
• Establishes a disciplined investment strategy that balances expansion into new markets with the optimization and scaling of existing offerings, ensuring long-term value creation and efficient capital allocation.
• Designs and implements the product growth operating model, including governance structures, planning processes, prioritization frameworks, and performance management disciplines that enable consistency and scalability.
• Influences executive decision-making on portfolio prioritization, growth strategy, and investment tradeoffs.
• Removes organizational barriers and accelerates execution by aligning stakeholders, clarifying priorities, and ensuring timely, well-informed decision-making across complex initiatives.
• Oversees and governs the full product growth lifecycle, from opportunity identification and concept development through launch, scaling, optimization, and eventual sunset, ensuring disciplined execution throughout.

Benefits

• 401(k)
• 100% company-funded pension plan
• health, dental, and vision plans
• life insurance
• paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave
• performance-based and peer-based recognition
• tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Executive