VP Marketing - Growth
About The Position
Ferry International is seeking a visionary Vice President of Growth Marketing to build and lead the growth engine for one of the most recognized brands in real estate. This is a builder's role where the VP will own the company's growth marketing strategy from end to end, overseeing customer acquisition, demand generation, lifecycle marketing, retention, brand growth, and marketing operations. The role involves partnering directly with the executive leadership team to shape company strategy, guide investment decisions, and build a high-performing marketing organization capable of scaling the next phase of Ferry International's growth. The ideal candidate will be energized by building teams, driving measurable revenue growth, leveraging AI and modern marketing technology, and making decisions that directly impact business performance.
Requirements
- 12+ years of progressive marketing leadership experience with a proven record of driving revenue growth.
- 7+ years leading Directors and senior marketing leaders within high-growth organizations.
- Deep expertise in growth marketing, demand generation, customer acquisition, lifecycle marketing, and performance marketing.
- Experience building and scaling modern marketing organizations.
- Strong understanding of AI-enabled marketing technology, automation platforms, CRM systems, and analytics.
- Experience managing multi-million-dollar marketing budgets and investment strategies.
- Strong executive presence with exceptional communication and leadership skills.
- Bachelor's degree required.
Nice To Haves
- MBA or advanced degree preferred.
- Experience in SaaS, coaching, education, marketplace businesses, or real estate.
- Experience leading digital transformation initiatives.
- Experience scaling subscription or recurring revenue businesses.
- Deep understanding of modern AI-powered marketing ecosystems.
Responsibilities
- Develop and execute the company's enterprise-wide growth marketing strategy.
- Own customer acquisition, retention, lifecycle marketing, demand generation, and brand growth initiatives.
- Translate market opportunities into scalable growth strategies that deliver measurable business results.
- Partner with executive leadership to align marketing investments with company objectives.
- Lead and develop a high-performing marketing organization through Directors and senior leaders.
- Foster a culture of accountability, innovation, collaboration, and continuous improvement.
- Coach and mentor marketing leaders while building organizational capability for future growth.
- Establish clear performance expectations and measurable success metrics across the department.
- Own marketing performance across the full customer journey—from awareness through retention.
- Build scalable growth systems that increase revenue, customer acquisition, and lifetime value.
- Define KPIs and dashboards that provide executive visibility into marketing performance.
- Drive experimentation and optimization across paid media, lifecycle marketing, CRM, and digital channels.
- Champion modern growth marketing practices, AI-enabled workflows, automation, and emerging technologies.
- Evaluate new tools, platforms, and strategies that improve efficiency and accelerate growth.
- Continuously optimize marketing operations to improve speed, scalability, and customer experience.
- Serve as a strategic advisor to the CEO and executive leadership team.
- Present growth strategies, business performance, and investment recommendations to executive stakeholders.
- Collaborate cross-functionally with Product, Sales, Coaching, Finance, Technology, and Operations to accelerate company initiatives.
Benefits
- Hybrid work environment (Monday through Thursday in office; Friday remote)
- Executive-level leadership with direct impact on company strategy
- Competitive base salary of $190,000–$210,000, plus performance-based incentive compensation
- 100% employer-paid medical, dental, and vision coverage (employee only)
- 20 days of PTO (inclusive of sick time)
- 11 paid holidays plus your birthday off
- 401(k) with generous company match
- Employee Assistance Program (EAP)
- Professional development opportunities and executive coaching
- A collaborative culture where great ideas are valued regardless of title
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What This Job Offers
Job Type
Full-time
Career Level
Executive
