VP of Growth Marketing

Varonis

7d • Remote

About The Position

Varonis is seeking a VP of Growth Marketing to lead the engine that converts Varonis's category leadership into pipeline, revenue, and market share. This role reports to the CMO and is responsible for demand generation, content, social media, and marketing operations. The ideal candidate is a forward-thinking B2B marketer with a strong online presence, combining strategic leadership with hands-on execution and a proactive approach.

Requirements

• Proven experience building something from scratch (e.g., newsletter, social following, community, side project).
• Deep understanding of how the internet works, including trending topics, platforms, algorithms, and internet culture.
• Proficiency in using AI to enhance work processes and redefine task completion.
• 6+ years of B2B marketing experience.
• At least 3 years leading demand generation, growth, or performance marketing teams at scale.
• Demonstrated success at high-growth enterprise B2B SaaS companies, preferably in security, infrastructure, or a technical buyer category.
• Direct experience managing a marketing budget and achieving pipeline/revenue targets.
• Ability to learn quickly and adapt to new domains.

Nice To Haves

• Cybersecurity or data security domain experience is a plus.

Responsibilities

• Own worldwide pipeline generation across all online channels, with clear pipeline and revenue targets.
• Develop distribution strategies for product launches, acquisitions, and other significant marketable moments.
• Oversee SEO/AEO strategies to drive high-intent organic traffic and ensure accurate representation in AI search results (Google's AI mode, ChatGPT, Perplexity, Claude, etc.).
• Identify and capitalize on cultural moments, trends, and memes for authentic brand participation.
• Analyze and adapt successful strategies from companies like Ramp, Rippling, Wiz, and Clay for Varonis.
• Design and execute creative experiments to generate buzz and memorability for Varonis.
• Collaborate with the brand and creative team to produce attention-grabbing 'stunts' and moments.
• Manage marketing operations with a focus on clean data, efficient lead handoffs, and trusted executive-level attribution.
• Write compelling copy for all touchpoints, including ads, emails, landing pages, and in-product messaging.
• Partner with creators, influencers, or publications to expand reach.
• Launch and optimize paid campaigns across platforms like LinkedIn, Google, and Reddit, meeting CAC/ROAS goals.
• Create scroll-stopping creative content.
• Build and coach a high-performing team, hiring individuals who are driven to create.

Benefits

• Direct visibility to the CMO, the CEO, and the executive team.
• Serious investment behind AI with a unique product story in a blazing hot cybersecurity market.
• Opportunity to work with a world-class team that is eager to move faster.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed