VP of Marketing

Smartland • Eastlake, OH

3d • Onsite

About The Position

Smartland is seeking a VP of Marketing who understands that effective marketing is about identifying and channeling existing desire rather than creating it. The ideal candidate has a proven track record of moving real sentiment, demonstrated through a strategic approach that involves mapping public opinion and executing precise, impactful actions. This role is for someone who can distill complex ideas into single, clear sentences and who relies on data and measurement to validate their strategies. Smartland is an AI-native property management company with a growing portfolio and a unique approach to community engagement.

Requirements

• Demonstrated ability to move real sentiment at least once, on purpose.
• Ability to create a 'map' of public sentiment and strategy before execution.
• Skill in reducing complex ideas to a single, repeatable sentence.
• A data-driven approach to marketing, treating opinions as hypotheses and results as verdicts.
• Commitment to ethical persuasion, avoiding deception, astroturf, manufactured proof, or fear-mongering.

Responsibilities

• Identify and channel existing market desire.
• Develop strategies based on understanding current public sentiment and trusted sources.
• Execute marketing campaigns with precision, focusing on key elements like subject lines, messengers, and direct engagement.
• Measure the effectiveness of marketing initiatives using data and analytics.
• Persuade audiences ethically, without deception or manipulation.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed