VP of Marketing

Time Doctor•New York, NY

2d•Remote

About The Position

Time Doctor is hiring a VP of Marketing to own the pipeline and revenue funnels that fuel growth across a hybrid product-led and sales-led business. This is a profitable, global SaaS company with an established customer base (10k+ customers), two working revenue motions (PLG + Sales-Led), and a next-generation AI product headed to market. The role has a mandate to build marketing as an AI-first function from the ground up. The VP will report to the CEO, work closely with the CRO and growth team, and lead a lean team built for speed and leverage, not headcount. Time Doctor is a workforce analytics platform that provides distributed teams the visibility they need to improve trust and performance. They serve remote, hybrid, and outsourced/shared services organizations worldwide, especially in BPO, healthcare, and tech services. The company is bootstrapped, profitable, and fully remote, with about 125 people across 30+ countries. The VP will lead all of marketing — demand generation, content, brand, product, customer and partner marketing — as one integrated function with one job: both revenue funnels full, always. This role is unique due to its hybrid motion (self-serve and sales-led funnels) and its AI-first operating model, requiring the leader to design and orchestrate AI agents and embed them in daily operations. The role is a player/coach, setting strategy with the CEO and CRO, and executing alongside the team.

Requirements

8+ years in B2B SaaS marketing, including senior leadership across multiple marketing functions.
Experience running marketing in a hybrid product-led + sales-led model, with detailed understanding of self-serve conversion and sales pipeline generation, and how they reinforce each other.
Experience bringing a new product to market, leading positioning, launch, and go-to-market for a significant new product or product generation.
Experience serving more than one major market, including global/international audiences, with localized positioning, channels, and campaigns across regions.
Direct, measurable ownership of pipeline, cost of acquisition, and revenue contribution.
Hands-on AI builder: personally designed and deployed agent workflows and automation in marketing operations, with knowledge of the relevant stack and demonstrable outcomes.
Led lean, remote teams across time zones, effective both live and async.
Resourceful operator: experience building growth without waiting for the perfect budget or team size.
Comfortable hands-on with marketing automation, CRM, and analytics.
HubSpot experience strongly preferred.
Based in North America, with working hours that overlap Eastern Time.

Nice To Haves

Background in workforce analytics, workforce/talent management, HR tech, or productivity software.
Experience marketing to BPO/outsourcing, healthcare, or tech services buyers.
Experience selling to mid-market customers with a global footprint.

Responsibilities

Own filling both revenue funnels — New Business & Expansion pipeline for the sales team, and high-quality PQLs (engaged, ICP-fit trials) for the self-serve funnel, with direct accountability for cost of acquisition.
Develop and execute one integrated go-to-market strategy across two motions (self-serve and sales-led), deciding how budget, channels, and messaging split to fill both funnels with quality revenue.
Define and manage global positioning and differentiation across multiple major markets and ICP segments.
Oversee the brand and content engine to drive organic growth, SEO/GEO, and support all other marketing functions.
Lead product marketing efforts, including positioning, launches, and sales enablement, particularly for the next-generation AI product.
Develop and execute customer marketing strategies, including expansion campaigns, lifecycle programs, advocacy, and customer stories to drive Net Revenue Retention.
Build and manage partner marketing programs, including co-marketing, partner enablement, and campaigns to leverage the partner ecosystem for revenue.
Design and implement the AI-first operating model, embedding agents and automation in daily marketing operations (demand gen, conversion, content, campaign ops, personalization, analysis, reporting).
Hire, develop, and lead a lean, remote team across multiple time zones, fostering their AI fluency.
Manage the marketing budget across channels, funnels, and markets, including contractors, freelancers, and the martech stack.
Collaborate with the CRO on pipeline working sessions and with the Growth team on PQL routing experiments.
Ship AI agent workflows that drive marketing outcomes and teach the team to build and scale their own agentic teams.
Inspect the funnel and identify issues for brainstorming with GTM leaders.
Report pipeline, CAC, and funnel conversion to the Senior Leadership team.
Participate in the upside through competitive compensation tied to company outcomes.
Report directly to the CEO (a prior CMO) with a seat at the leadership table.
Bring a next-generation AI product to market, writing the launch playbook.
Build the AI-first marketing playbook from the front.
Work with talented people in 30+ countries in a fully remote and flexible environment.
Travel to various locations for work and collaboration.