VP of Marketing
Topaz HR•Monsey, NY
•$180,000 - $250,000•Hybrid
About The Position
A growing eCommerce SaaS company specializing in accounting automation is looking for a VP of Marketing. This position reports directly to the CEO and will be responsible for building a scalable marketing engine that generates qualified demos, attracts larger eCommerce businesses, and accelerates company growth. Success will be measured by qualified traffic, demos, pipeline, and consistent revenue growth.
Requirements
- 10+ years of SaaS marketing experience
- Proven track record generating qualified leads, demos, and revenue growth
- Strong expertise in positioning, messaging, content strategy, and demand generation
- Experience marketing complex software products to business customers
- Ability to quickly understand technical products and customer pain points
- Strong analytical skills with experience using tools such as Google Analytics, Salesforce, and related marketing platforms
- Results-oriented mindset with a focus on outcomes rather than activity
- Excellent communication skills and ability to work directly with executive leadership
- Experience in eCommerce, FinTech, accounting software, or related industries
- Demonstrated ability to independently build and execute marketing strategies
Responsibilities
- Develop and execute the company's overall marketing strategy
- Increase qualified website traffic, demo bookings, and pipeline generation
- Refine messaging and positioning to attract larger, more complex eCommerce businesses
- Identify customer pain points and translate them into effective campaigns and content
- Improve performance across digital marketing, content, SEO, paid acquisition, and email marketing
- Analyze campaign performance and continuously optimize conversion rates and ROI
- Manage external marketing resources, agencies, and vendors
- Establish measurable KPIs and accountability around marketing performance
- Partner directly with the CEO on growth initiatives and go-to-market strategy
- Drive marketing efforts that support the company's goal of accelerating annual growth
Benefits
- Salary range: $180,000 - $250,000 base salary
- Performance-based bonus opportunity
- Approximately 20 days of PTO
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
