VP of Marketing

Sembi•Houston, TX

About The Position

Sembi is seeking a VP of Marketing to elevate Sembi’s marketing organization into a unified engine across our entire portfolio taking pipeline, brand leadership, and market expansion to the next level. Sembi is a high organic growth business and this role will enable growth acceleration through optimized demand generation and clear competitive differentiation. This role will lead and develop the global marketing organization including brand awareness, demand generation, product marketing, content, partner marketing, events, digital marketing, and communications directly influencing corporate strategy and results. About Sembi Sembi is an AI software quality platform bringing together seven market-leading products across test management, test execution and security testing, including industry-leaders TestRail & Xray. Serving thousands of clients globally including many Fortune 100 customers, Sembi helps firms of all sizes build higher-quality, more secure software, and we are in the midst of launching a new generation of AI tools that make AI-driven software development safe, fast, and production-ready.

Requirements

10+ years of B2B SaaS marketing experience, including leadership at the Senior Director level or above
Experience partnering closely with Sales, Product, Engineering, and RevOps teams
Track record of hiring, developing, and leading high-performing marketing talent
Deep expertise in demand generation, content marketing, ABM, and enterprise go-to-market strategies
Strong understanding of attribution, pipeline management, and revenue operations
Experience in developer tools, DevOps, software testing, cybersecurity, or related technical markets is highly desirable
Familiarity with multi-product or platform businesses is preferred

Responsibilities

Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communications
Build scalable processes, operating rhythms, and performance management frameworks that support continued growth
Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency
Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industry
Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance
Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of each individual brand
Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencers
Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market position
Drive content programs that support awareness, SEO, executive engagement, and conversion
Own market segmentation, ICP definition, buyer personas, messaging, and value proposition development
Lead market research, competitive analysis, and ICP development
Lead product marketing strategy across the portfolio including execution of product launches and releases
Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership
Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing’s impact on revenue with demonstrable ROI
Lead multi-channel demand generation across content, digital, events, partnerships, and product-led growth
Execute a partner marketing strategy that enables partners to grow pipeline, accelerate sales cycles, and expand revenue
Collaborate with Customer Success on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our Enterprise segment