VP of Sales

Gradial•Seattle, WA

About The Position

Gradial helps marketers and creatives move from idea to execution faster. Our platform turns intent into action, automating website updates, design system migrations, and ongoing content optimization while preserving brand integrity across every touchpoint. Backed by leading investors, we’re building software that adapts to the user, not the other way around. We move with urgency, operate with ownership, and solve hard problems from first principles. If you want to do ambitious work, take real responsibility, and help define the future of AI-native content operations, you’ll do your best work here. The Role We’re looking for a VP of Enterprise Sales to lead and scale our enterprise new business team. This role is responsible for driving predictable revenue growth across enterprise accounts, developing a high-performing team of Account Executives and building the systems, processes and operating cadence needed to accelerate our next stage of growth. You’ll be joining at a pivotal moment as we continue to expand our presence within enterprise marketing organizations. You’ll partner closely with Marketing to generate pipeline, coach sellers through complex buying cycles and help refine the playbook that enables the team to consistently win. While this is a leadership role, we’re looking for someone who remains close to the business, actively engages in strategic deals and leads by example. This is an opportunity to shape how enterprise revenue is built at Gradial while helping some of the world’s leading marketing teams transform how they operate with AI.

Requirements

8+ years of B2B SaaS sales experience with significant experience selling marketing technology solutions to enterprise organizations.
Experience leading and developing quota-carrying Account Executives in a high-growth environment.
Proven track record of consistently delivering and exceeding team revenue targets.
Strong enterprise sales leadership skills with experience managing complex sales cycles and multiple stakeholders.
Demonstrated ability to coach sellers through executive-level conversations with CMOs, VP Marketing leaders, Heads of Content and MarTech decision makers.
Deep understanding of pipeline management, forecasting and sales operating rhythms.
Experience implementing and driving adoption of structured sales methodologies such as MEDDPICC or similar frameworks.
Ability to balance strategic planning with hands-on execution and deal support.
Strong analytical skills with a data-driven approach to decision making and performance management.
Excellent communication skills with the ability to influence cross-functional stakeholders.
Experience building and refining sales playbooks, processes and operational frameworks that scale.
Experience selling AI-powered products or platforms.

Nice To Haves

Experience helping build and scale sales teams within high-growth startup environments.

Responsibilities

Lead, coach and develop a team of Enterprise Account Executives focused on net-new customer acquisition.
Drive attainment of team revenue targets through effective pipeline management, forecasting and deal execution.
Partner with Marketing to improve demand generation programs, lead quality and conversion throughout the funnel.
Establish and refine repeatable sales processes that improve productivity, consistency and scalability.
Coach sellers on multi-threaded enterprise sales motions and executive-level engagement strategies.
Participate directly in high-impact opportunities to accelerate deal progression and improve win rates.
Implement and reinforce sales methodologies that strengthen qualification, deal inspection and forecast accuracy.
Analyze performance data to identify opportunities for process improvement, territory optimization and revenue growth.
Collaborate with Strategic Account teams to ensure successful transitions following new customer acquisition.
Build a culture of accountability, execution and continuous improvement across the sales organization.