VP of Product Marketing

Cyera•New York, NY

2d•Remote

About The Position

We’re hiring a Vice President of Product Marketing to lead all of product marketing and competitive intelligence at Cyera — the platform story, the three portfolios, launches, campaigns, field enablement, and the analyst narrative. Reporting directly to the CMO, you will be the most senior product marketing voice in the company and a core member of the marketing leadership team. This is not a messaging-and-datasheets role. We’re looking for a business leader who happens to be a world-class product marketer: someone who partners with Product and GTM on revenue goals, treats the roadmap as raw material for market-moving launches, and holds the bar for how Cyera shows up everywhere a buyer, analyst, or seller encounters us. You’ll inherit a strong product marketing and competitive intelligence team and be expected to grow it — in capability and in ambition.

Requirements

15+ years of product marketing experience in enterprise B2B software, with a track record of leading product marketing at scale — multiple products, multiple audiences, high-growth environments.
10+ years of cybersecurity leadership experience. You know the buyers, the ecosystem, the analysts, and the competitive chessboard — and you’re already credible in the room with CXO and security architects.
Technical strength. You can go deep on how the products actually work — data security, AI and agent security, identity — hold your own with Product and Engineering, and translate architecture into advantage.
Exceptional storytelling. You craft narratives that make complex technology feel inevitable, and you’re a hands-on writer and editor — you can produce the narrative yourself when needed, not just direct others to.
A business leader’s mindset. You think in pipeline, win rates, and ARR — not deliverables — and you’ve co-owned revenue outcomes with product and GTM leadership before.
A launch track record. You’ve repeatedly turned roadmaps into launches and campaigns that moved the market and the number — and you can show the receipts.
Enablement chops. You’ve built enablement programs that measurably changed how a field organization sells.
Analyst relations experience, with examples of moving the needle on Magic Quadrants, Waves, MarketScapes, or category definition.
Exceptional people leadership. You’ve hired, coached, and scaled senior product marketing teams, and a reputation that draws great people to want to join you.
Operating principles that match ours —push boundaries, own and act, elevate together — and a leadership style that matches ours: model, coach, care.

Responsibilities

Platform and portfolio narrative. Define how the Cyera AI Trust platform and the Data Security, Agent Security, and Identity Security portfolios fit together into one coherent, differentiated story. Build the messaging architecture — platform to portfolio to product to use case — and keep it anchored in buyer pain and customer proof. Shape the category language the market adopts, not just our own.
Launches that move markets. Translate the product roadmap into a tiered launch engine: compelling launch narratives, coordinated moments, and the integrated campaigns that follow. Partner with Demand Generation, Brand, and Comms so every major launch earns attention and generates pipeline, not just press.
Field and partner enablement. Arm sellers, SEs, and partners to win: first-call narratives, demo storylines, competitive positioning, objection handling, and certification. Success is measured in the field — sellers who can tell the platform story without coaching, and win rates that show it.
Analyst relations. Co-own analyst strategy and execution with our AR leader. Be a credible technical voice in briefings and inquiries with Gartner, Forrester, IDC, and emerging voices, and drive the positioning that moves us up in the evaluations that matter and shapes how the category itself gets defined.
Business partnership with Product and GTM. Sit at the table with Product and Sales leadership on revenue goals, pricing and packaging, market entry, and portfolio strategy. Bring win/loss insight, competitive intelligence, and market signal into the roadmap — and carry roadmap conviction back out to the market.
Team leadership. Lead, coach, and grow the existing product marketing team across the three portfolios. Operate as a player-coach: model the craft, develop senior PMMs into independent owners of their areas, and build the bench for the next stage of scale.