VP of Product Marketing ( adtech experience required)

Pixalate, Inc.•New York, NY

8d•Remote

About The Position

Pixalate is seeking a senior product marketing leader to lead its regional product marketing function from its US office. The role will shape how enterprises understand and adopt Pixalate’s trust and safety solutions by developing region-specific go-to-market strategies, market-relevant product positioning, and thought leadership in ad fraud prevention and digital trust. The position offers the opportunity to build and scale product marketing capabilities in a rapidly growing digital advertising market while working with technology aimed at transforming the industry. The VP of Product Marketing will set regional strategy aligned with global objectives, oversee launches and market expansion, and communicate the value of Pixalate’s fraud prevention, trust and safety, and compliance solutions. The role also develops product collateral and competitive intelligence, represents the company at industry events and working groups, and partners with product, engineering, data science, sales, business development, and customer success teams. The position uses market data, customer feedback, and performance metrics to improve marketing effectiveness and inform product positioning, pricing, roadmap, and go-to-market priorities. Pixalate describes itself as a leader in fraud detection and privacy compliance for digital advertising. Its team includes lawyers, data scientists, engineers, economists, and researchers, with global presence in California, New York, Washington, DC, London, and Singapore.

Requirements

At least 8 years of product marketing experience in B2B SaaS, and at least 10 years in technology or cybersecurity-related roles.
A track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies.
Deep expertise in at least one domain: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies.
Demonstrated success developing and executing go-to-market strategies that drive revenue growth in enterprise markets.
Experience working in or marketing to the region, with understanding of regional market dynamics and cultural nuances.
Technical background in computer science, engineering, or equivalent, with ability to understand complex fraud prevention and trust and safety technologies.
Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure.
Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts.
Familiarity with data privacy regulations across APAC markets, including PDPA and GDPR implications.
Exceptional communication and storytelling abilities, with success creating compelling product narratives.
Strong analytical mindset and comfort working with data, metrics, and performance indicators.
Entrepreneurial, hands-on approach and a willingness to do what is needed to get the work done.
Experience presenting to C-level executives and technical audiences.
Ability to collaborate with global teams across time zones.
Track record of success in fast-paced, high-growth technology companies.

Nice To Haves

Experience with AI/ML applications in fraud prevention or trust and safety.
Understanding of mobile ecosystem challenges for fraud detection.
Established relationships with advertising industry stakeholders.
Experience managing or mentoring product marketing teams.
Background in enterprise security or payment fraud prevention.

Responsibilities

Define and execute product marketing strategy, aligning global objectives with regional market dynamics.
Develop product positioning and messaging for Pixalate’s trust and safety, fraud prevention, and compliance solutions.
Lead go-to-market planning and execution for product launches, feature releases, and regional market expansion.
Build and maintain relationships with advertisers, publishers, agencies, and technology partners.
Translate complex technology into clear value propositions for advertisers, publishers, and platforms.
Create product collateral, including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets.
Lead product naming, positioning, and messaging initiatives to differentiate Pixalate.
Develop and maintain competitive intelligence on regional and global competitors.
Maintain expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges in US markets.
Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader.
Engage with industry bodies and working groups, including IAB, MRC, TAG, and local equivalents, to help shape standards and practices.
Monitor emerging fraud tactics, regulatory changes, and market trends.
Partner with product management, engineering, and data science teams to understand product capabilities and roadmap.
Enable sales and business development teams with product demonstrations, presentations, and customer conversations.
Collaborate with customer success to gather customer insights, develop case studies, and identify product marketing opportunities.
Support global marketing initiatives while adapting them for regional relevance.
Establish metrics-driven methods to measure product marketing effectiveness and campaign performance.
Analyze market data, customer feedback, and competitive intelligence to inform positioning and strategy.
Provide data-driven recommendations on product pricing, roadmap, and go-to-market priorities.

Benefits

Medical, dental, and vision insurance, with 100% of employee premiums covered and 50% of dependent premiums covered.
Generous parental leave and maternity leave.
Unlimited PTO.
401(k).
Employee referral bonus program.
Monthly internet reimbursement.
Remote-first work style, with work from the DC or NY metro area.
Casual, flexible work environment.
Annual team events.
Clear path to sales leadership as Pixalate’s team grows.
International and domestic travel.