VP of Marketing & Experience

Cinépolis Cinemas USA•Dallas, TX

About The Position

The Vice President of Marketing & Experience leads Cinépolis USA’s marketing, brand, loyalty, and customer care strategy to drive sustainable revenue growth and contribute to overall profitability. The role strengthens and promotes the Cinépolis brand, enhances the guest experience across locations, and builds customer loyalty and preference for Cinépolis as an entertainment option. The position defines and leads marketing and loyalty strategy, partners with executive leadership and cross-functional teams, and provides strategic and creative direction for brand, digital, social media, CRM, and customer care initiatives. It oversees departmental staff, budgets, partnerships, and marketing performance, using customer insights and performance data to improve engagement, retention, visitation, and business results.

Requirements

Bachelor’s degree in business administration, Marketing, or a related field.
10+ years of progressive marketing experience.
5+ years in a managerial or director-level role, with responsibility for strategic planning, team leadership, and budget management.
Excellent communication, presentation, and interpersonal skills.
Strong leadership, coaching, and team development skills.
Strong teamwork and cross-functional collaboration skills.
Thorough understanding of market trends, branding, and marketing strategies.
Strong customer service and guest experience focus.
Excellent organizational skills and attention to detail.
Strong analytical, problem-solving, and budget management skills.
Proficiency with Microsoft Office Suite and marketing analytics tools.

Nice To Haves

Master’s degree preferred.

Responsibilities

Recruit, interview, and select departmental staff; oversee onboarding, training, and daily workflow.
Lead and support Marketing and Customer Care staff, monitor priorities and performance, and develop team members through coaching, feedback, and development plans.
Provide performance evaluations and manage discipline and termination in partnership with Human Resources and in accordance with company policy.
Define, communicate, and lead marketing and loyalty strategy aligned with company business objectives.
Partner with executive leadership and cross-functional teams, including Sales, IT, Operations, and Food & Beverage, on integrated marketing initiatives that support revenue growth and P&L objectives.
Lead brand strategies to strengthen awareness, recognition, and positioning.
Provide artistic vision and strategic creative direction for campaigns and visual materials, ensuring alignment with local and global brand guidelines.
Evaluate market trends, competitor activities, and customer preferences to guide decisions and identify differentiation and growth opportunities.
Direct digital and social media strategy to increase brand awareness, engagement, community growth, and conversion.
Oversee content development and social media management to ensure consistent messaging and meaningful customer interactions.
Design and execute a CRM strategy to nurture customer relationships, enhance engagement, drive retention, and grow sales.
Use customer insights and performance data to personalize experiences, optimize customer journeys, and assess marketing effectiveness.
Manage marketing budgets and prioritize investments to maximize return and contribution to business results.
Provide strategic direction to Customer Care and partner with Operations to align service standards and guest feedback with marketing priorities and improve the guest experience.
Establish measurable marketing objectives and optimize initiatives to drive revenue, customer acquisition, retention, visitation frequency, and return on marketing investment.
Develop and lead marketing partnerships, studio relationships, and co-marketing initiatives that strengthen brand relevance, maximize promotional opportunities, and generate incremental business value.