VP, Product Marketing
About The Position
DeepIntent is seeking a VP, Product Marketing to lead product marketing for its platform and data products. The role owns product positioning, messaging, launches, and go-to-market strategy, translating a sophisticated technology portfolio into compelling stories and commercial tools for pharma and agency buyers. The VP leads an established product marketing function and partners closely with Product, Sales, Client Success, Integrated Marketing, and company leadership. The position reports to the CMO and is part of the Marketing Leadership team. The role is responsible for maintaining a differentiated product narrative, leading end-to-end go-to-market for releases, informing roadmap and packaging decisions, and turning buyer and competitive intelligence into actionable recommendations. It also equips Sales and Client Success with enablement materials and frameworks, connects product marketing efforts to pipeline and revenue, supports enterprise and partner pursuits, and develops the product marketing team.
Requirements
- 12+ years of product marketing experience, including senior leadership of a product marketing function.
- Proven experience marketing enterprise technology products, such as platforms, software, or SaaS, to sophisticated business buyers.
- Experience marketing products built on data science and machine learning and translating technical capabilities into commercial value without overclaiming.
- Deep familiarity with pharma commercialization, including brand launches, HCP and patient engagement, and the influence of commercial, medical, and regulatory review on communications.
- Demonstrated success launching new products and sharpening product narratives in competitive, fast-moving markets.
- Experience selling to and through enterprise buyers in regulated industries, including partner and channel motions.
- Experience providing input on packaging and pricing for technology products.
- Track record of building enablement programs that measurably shorten sales cycles.
- Experience leading and developing a product marketing team.
- Strong cross-functional partnership skills with Product, Sales, and Client Success.
- Strong verbal and written communication skills.
- Self-motivated, energetic, and willing to adapt.
Nice To Haves
- Pharma and/or healthcare experience is strongly preferred.
Responsibilities
- Own positioning, messaging, and proof points for DeepIntent’s product portfolio, for external audiences and internal go-to-market stakeholders.
- Maintain a differentiated product narrative for healthcare technology buyers, including pharma commercial, medical, and agency audiences.
- Own end-to-end go-to-market for product releases, including audience, narrative, packaging, launch plans, and success metrics.
- Partner with Product on roadmap sequencing and inform product packaging and pricing.
- Establish a repeatable launch process that scales with the product portfolio.
- Maintain knowledge of pharma commercialization buyers, including brand, omnichannel, market access, medical, and data science audiences.
- Conduct continuous competitive and market analysis and translate findings into actionable decisions for Product and Sales.
- Bring customer perspectives into roadmap, packaging, and pricing discussions.
- Equip Sales and Client Success with demos, business cases, ROI frameworks, and objection handling.
- Partner with Integrated Marketing to turn product narratives into pipeline and set KPIs connecting product marketing to revenue.
- Support enterprise pursuits and partner motions across agencies, consultancies, and holding companies.
- Lead and develop the product marketing team and elevate the function’s strategic role within Marketing and with Product.
- Serve as a trusted advisor to the CMO, Product leadership, and the executive team.
Benefits
- Competitive base salary of $275,000–$310,000, with the range based on skills, experience, and qualifications.
- Annualized bonus/commissions plan or performance-based bonus or commission, depending on region.
- For US-based team members: comprehensive medical, dental, and vision insurance; 401(k) match; flexible PTO; paid holidays; remote-friendly culture and flexible work options; career development and advanced education support; work-from-home and internet stipends.
- For India-based team members: comprehensive medical insurance; paid holidays; hybrid-friendly culture and flexible work options; professional development reimbursement; WiFi reimbursement; health and wellness allowance.
- For Europe-based team members: comprehensive medical insurance; flexible PTO; hybrid-friendly culture and flexible work options; professional development reimbursement; WiFi reimbursement; parental leave.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
