VP of Marketing

Opti9 Technologies • Omaha, NE

2d • $185,000 - $220,002 • Hybrid

About The Position

Opti9 is seeking a strategic marketing leader to build and execute high-impact marketing programs that drive revenue growth. The ideal candidate will have a passion for demand generation, brand building, and creating partner-driven pipeline opportunities. Opti9 is a trusted cloud solutions provider and a premier Veeam partner, as well as an AWS Premier Consulting Partner and Certified Solution Provider. The company offers a fun, casual, and collaborative culture that embraces fresh ideas, innovation, and a strong customer-first mindset.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred
• 8+ years of B2B technology marketing experience, including leadership roles with increasing responsibility
• Expertise in SEO, PPC, marketing automation, and performance analytics; relevant certifications are a plus
• Proficiency with marketing technology platforms such as HubSpot, Salesforce, and related analytics tools
• Exceptional communication, leadership, and cross-functional collaboration skills
• Data-driven mindset with a focus on measurement, accountability, and continuous improvement
• Proven success developing and executing marketing strategies that drive revenue growth, pipeline generation, customer acquisition, and market expansion
• Experience in cloud, managed services, SaaS, cybersecurity, or enterprise technology environments
• Demonstrated ability to build and scale high-performing marketing organizations and lead cross-functional initiatives
• Experience evaluating competitive landscapes and developing differentiated market positioning strategies
• Track record of building strategic marketing plans that support product launches, service offerings, geographic expansion, and business growth
• Proven success managing marketing budgets, agency relationships, and vendor partnerships
• Experience creating thought leadership, content marketing, and integrated campaigns that increase brand awareness and generate qualified demand.
• Strong record of delivering measurable business impact through marketing performance, pipeline contribution, and revenue growth.

Nice To Haves

• MBA preferred
• relevant certifications are a plus

Responsibilities

• Own and execute Opti9's marketing strategy aligned to Opti9’s growth objectives
• Establish marketing sourced and marketing influenced pipeline targets
• Build integrated demand generation programs that drive customer acquisition, engagement, and revenue growth
• Partner closely with Sales to develop lead generation strategies, improve conversion rates, and optimize pipeline performance
• Analyze marketing effectiveness, campaign performance, and ROI to guide investment decisions and maximize impact
• Create compelling thought leadership content—including eBooks, blogs, webinars, videos, and other digital assets—that strengthens brand credibility and generates demand
• Lead the evolution of the Opti9 brand and market positioning, including the successful integration of acquired companies while preserving brand integrity
• Ensure consistency across all customer-facing messaging, communications, and experiences
• Partner with Business Development and Sales teams to strengthen brand visibility and market awareness
• Conduct customer, competitive, brand, and product research to inform strategic decision-making
• Drive market expansion initiatives, including launch strategies for new geographic regions and target markets
• Expand and enhance Opti9's digital content and video strategy across multiple channels
• Oversee website strategy, digital marketing programs, email marketing initiatives, and marketing analytics
• Support go-to-market strategies for new and existing solutions and services
• Develop strategic marketing relationships with AWS, Veeam, Microsoft, and other alliance partners
• Maximize MDF utilization and partner marketing opportunities
• Lead co-marketing initiatives that generate awareness, engagement, and pipeline growth
• Own the annual marketing budget and resource allocation
• Lead, mentor, and develop a marketing team, including hiring, training, workloads, schedules and deadlines
• Provide strategic leadership across advertising, public relations, social media, events, content, and digital marketing initiatives
• Develop forecasting models, marketing plans, and brand growth strategies that support business objectives
• Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and performance management
• Establish operational processes, reporting frameworks, and performance dashboards that drive accountability and continuous improvement

Benefits

• Unlimited PTO
• Paid holidays
• Flexible Work Options (hybrid schedule)
• Health, Dental & Vision Coverage
• HSA & FSA Plans
• Wellness Reimbursement
• 401(k) with Company Match
• Casual, Supportive Culture
• Recognition & Rewards programs
• Professional Development (learning opportunities, training programs, support for certifications)
• Give Back Together (group volunteer opportunities and community initiatives)
• Zoo Membership (50% reimbursement on annual zoo membership)

What This Job Offers

• Job Type: Full-time
• Career Level: Executive