VP of Marketing

Wagmo•New York, NY

2d•$225,000 - $325,000•Hybrid

About The Position

Wagmo is hiring a VP of Marketing to lead the next phase of the company’s brand and growth evolution. This is a foundational leadership role for a strategic, brand-led marketer who understands how to build enduring consumer brands while also driving meaningful business outcomes across a complex B2B2C ecosystem. Wagmo is redefining what pet healthcare can look like. As we more meaningfully connect the dots across the pet parenting journey, we see an opportunity to build a category-defining brand that pet parents trust, employers value, and partners want to align with. Long-term growth will come not just from what we sell. It will come from building trust, emotional resonance, cultural relevance, and a brand people actively choose, remember, and advocate for. This leader will be responsible for shaping how Wagmo shows up in the world: defining the company’s narrative, building integrated marketing systems across audiences, and creating a cohesive brand experience across employers, brokers, and pet parents alike. The ideal candidate pairs strong strategic instincts with operational rigor, balancing long-term brand building with near-term business impact. This person deeply understands how brand marketing and performance marketing work together. While sales enablement and B2B marketing infrastructure will be important early priorities, this role extends well beyond pipeline generation. Success will require building an integrated marketing ecosystem that strengthens Wagmo's brand, creates consumer demand, deepens customer engagement, loyalty and advocacy, and ensures marketing's contribution to revenue is both measurable and accountable. This person is a modern marketer who knows how to leverage AI, marketing technology, automation, and data to increase efficiency, improve decision-making, and maximize impact. Resourceful and hands-on, they know how to accomplish more with less while thoughtfully investing in the areas that matter most. Reporting to the CEO, you will set the marketing vision, build the team to deliver on it, and help shape Wagmo's position in the evolving pet healthcare landscape. This is a hybrid role based in NYC. Candidates must be willing and able to work in-office three days per week.

Requirements

A brand-led marketing leader who understands how to connect storytelling, culture, and community to measurable business outcomes
Deeply fluent across modern marketing disciplines, including brand strategy, PR/comms, partnerships, social/content, creator ecosystems, lifecycle marketing, product marketing and demand generation. You don’t need to have done it all before, but you need to have seen it done excellently and know how to manage a high performing team across all aspects of the marketing org.
Experienced building brands in crowded or highly competitive categories where differentiation requires more than product features alone
A background across B2B and B2C, or in multi-sided and marketplace businesses, with a track record of building cohesive narratives that translate across enterprise buyers, channel partners, and end consumers
Strong cross-functional operator who can influence leadership teams and unify organizations
Builder mentality with experience operating in resource-constrained environments without inherited infrastructure–you ship fast, you are comfortable being both strategic and hands-on, and you build systems that outlast your tenure
A real track record of hiring strong talent, ideally including a great demand generation or growth hire. You are a talent magnet who builds teams people want to join
Experience using AI to enhance creative development, content production, processes and team efficiency
Willingness and ability to work onsite in NYC at least three days per week

Responsibilities

Define and architect the category of pet healthcare, establishing Wagmo as the definitive standard in the pet healthcare and benefits landscape.
Build a differentiated, emotionally resonant brand narrative across employers, brokers, and pet parents
Translate product differentiation into clear, compelling value propositions that the market understands and remembers
Develop cohesive messaging systems and audience frameworks that scale across the full funnel
Ensure consistency across all customer touchpoints and channels
Develop and lead an integrated marketing strategy spanning brand, communications, PR, partnerships, social, content, influencer/creator marketing, lifecycle marketing, demand generation, and sales enablement
Build, scale, and nurture the internal and external capabilities required to execute that vision, including team development, agency management, organizational design, and strategic resource allocation
Evaluate and scale paid, owned, and earned channels to drive efficient growth while maintaining a strong and differentiated brand presence
Build a modern content, communications, and thought leadership engine that strengthens Wagmo's visibility, credibility, and relevance in market
Identify opportunities to increase awareness, cultural relevance, and brand affinity through integrated campaigns, partnerships, PR, creator programs, and community-building initiatives
Build campaigns and storytelling systems that create both short-term business impact and long-term brand equity
Ensure brand and performance marketing operate as a connected ecosystem, balancing long-term brand building with measurable business outcomes
Develop scalable demand generation and acquisition strategies, through the team you hire and build, that drive employer pipeline growth, broker engagement, and pet parent enrollment
Optimize lifecycle marketing programs that strengthen engagement, increase retention, and maximize customer lifetime value
Leverage customer insights, market intelligence, and performance data to continuously refine targeting, messaging, channel strategy, and investment decisions
Establish a rigorous measurement framework that balances brand health, pipeline performance, customer acquisition, retention, and revenue impact
Establish clear linkage between marketing efforts and revenue outcomes, including shared MQL and SQL definitions and marketing attribution that holds up under scrutiny
Partner closely with Sales and Customer Success to improve enablement materials, enrollment support, and go-to-market alignment
Translate brand strategy into practical and repeatable tools that support employer acquisition, broker relationships, and retention
Translate pet parent engagement, utilization data, and brand love into proof points that accelerate B2B sales
Create alignment across marketing, product, customer success, leadership, and external partners
Build scalable processes, operating rhythms, and feedback loops across the organization
Assess which capabilities should be built internally versus through external partners/agencies
Hire and lead a high-performing, integrated marketing team
Lead as a player-coach, remaining close to the work while building the team and infrastructure needed to scale
Build a modern, efficient marketing organization by strategically leveraging AI, MarTech, automation, and external partners to maximize impact, prioritize the highest-value opportunities, and drive outsized results with limited resources