VP of Marketing

FormAssembly Inc.

4d • $180,000 - $220,000 • Remote

About The Position

We’re looking for a strategic and data driven VP of Marketing to lead and scale the marketing function at FormAssembly. In this role, you’ll own the full marketing strategy, from brand to pipeline and play a critical part in accelerating revenue growth.
You’ll partner closely with Sales, Product, and Customer Success to deliver measurable impact, elevate our market presence, and position FormAssembly as the leader in secure data collection and workflow automation.

Requirements

• 8-10+ years of marketing experience, with leadership in B2B SaaS
• Proven success in driving pipeline growth and revenue impact
• Deep expertise in demand generation and digital marketing
• Strong experience with enterprise and mid-market audiences
• Exceptional leadership and cross-functional collaboration skills
• Analytical mindset with a passion for data-driven decision-making

Nice To Haves

• Experience in compliance, data security, or workflow automation
• Background in scaling marketing teams in high-growth environments

Responsibilities

• Drive Growth & Pipeline
• Own marketing-sourced pipeline and revenue targets
• Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing
• Optimize funnel performance and conversion rates
• Build a Category-Defining Brand
• Shape and elevate FormAssembly’s brand and positioning
• Oversee content, PR, and thought leadership strategies
• Ensure consistent, compelling messaging across all channels
• Lead Product Marketing
• Define product positioning and differentiation
• Partner with Product and Sales on the go-to-market strategy
• Deliver high-impact sales enablement tools
• Own Marketing Operations
• Build a data-driven marketing engine with clear KPIs
• Manage marketing tech stack, automation, and analytics
• Report on performance, ROI, and growth insights
• Build & Lead a High-Performing Team
• Recruit, mentor, and scale a world-class marketing team
• Foster a culture of accountability, innovation, and collaboration
• Manage budget and resource allocation

Benefits

• Health benefits (health, dental, vision) for Team Members based in the United States
• Mental Health benefits with SpringHealth
• 401(k) with 4% company match
• Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
• 9 paid company holidays
• Flexible work schedule; work from anywhere!
• Generous Paid parental leave (up to 16 weeks)
• Charitable contribution match
• Budget for professional development
• Company provided Mac laptop

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed