VP of Brand Marketing

Cozy Earth•Lehi, UT

About The Position

Cozy Earth, recognized as the #299 fastest-growing company on the Inc. 5000 list, is at the forefront of home luxury and apparel. Our mission is to transform everyday comfort with our incredibly soft, temperature-regulating bedding, sleepwear, loungewear, and bath products. As the only brand to earn a spot on "Oprah's Favorite Things" for seven years in a row across five different categories, we pride ourselves on exceptional quality and innovation. We're excited to expand our team with a VP of Brand Marketing who will play a key role in shaping and growing the Cozy Earth brand across retail, wholesale, and digital channels. This is a highly collaborative leadership role focused on building brand awareness, strengthening customer connection, and ensuring a consistent brand experience across all touchpoints.

Requirements

7+ years of progressive experience in brand marketing, with experience in a senior leadership role
Experience developing and growing consumer brands within a fast-paced or high-growth environment
Strong understanding of brand strategy, campaign development, and multi-channel marketing
Experience working across retail, wholesale, and digital business channels
Ability to lead cross-functional initiatives and collaborate effectively across departments
Strong understanding of the lifestyle, apparel, home, or premium consumer space
Experience building and leading high-performing teams
Excellent communication, organizational, and project management skills
Strategic thinker with a hands-on, collaborative approach

Nice To Haves

Background in apparel, home, lifestyle, or luxury consumer brands
Experience supporting brand growth through new product launches or category expansion
Familiarity with influencer, partnership, and community-driven marketing strategies
Experience working alongside performance or growth marketing teams

Responsibilities

Lead and evolve Cozy Earth's overall brand strategy across retail, wholesale, and digital channels
Partner closely with product, creative, marketing, and leadership teams to ensure consistent brand storytelling and execution across all customer touchpoints
Develop and lead integrated brand campaigns that support product launches, category growth, and company initiatives
Help shape how Cozy Earth shows up in the market through partnerships, collaborations, events, and marketing initiatives
Bring consumer insights and market trends into brand, creative, and go-to-market decisions
Support the continued growth of Cozy Earth's loungewear and lifestyle categories while maintaining a strong and cohesive brand identity
Work cross-functionally with retention, social, PR, influencer, paid media, and digital teams to align brand strategy with channel execution
Build and lead a high-performing brand marketing team, providing direction, mentorship, and support
Monitor brand performance, campaign results, and customer feedback to help guide future strategy
Other duties as assigned