VP of Marketing

MorseLife Health Systems • West Palm Beach, FL

6h • Onsite

About The Position

The VP of Marketing will develop and implement comprehensive marketing strategies to support occupancy growth, service line expansion, and organizational priorities. This role serves as the steward of the MorseLife brand, ensuring consistent identity, transparency, messaging, and positioning across all communications. Responsibilities include overseeing advertising, marketing campaigns, and promotional initiatives across digital, print, and broadcast channels, as well as developing compelling messaging that highlights MorseLife’s mission, programs, and community impact. The position also oversees the organization’s website, digital platforms, and social media presence, leading digital marketing initiatives such as SEO, online advertising, and content marketing. Ensuring digital platforms effectively support lead generation and brand awareness, and managing the creation of multimedia content that tells the MorseLife story are key. The role involves overseeing the collection, management, and reporting of marketing and sales/admissions data to optimize ROI and identify trends. It also includes administering a repository of market research, monitoring key trends and competitive activities, and supervising external market research efforts related to planning, new business, and product development. The VP will ensure the regular delivery of market intelligence to guide executive-level decision making. Additionally, the role directs media relations, develops public relations strategies, oversees external communications, and leads crisis communications planning. Internal communications strategies to keep employees informed and engaged are also part of the role, along with supporting leadership messaging and organizational announcements. The VP will support the organization’s strategic planning process, facilitate planning sessions, and provide strategic insights. Market analysis, competitive intelligence, and demographic research are overseen, with insights informing marketing strategies, business development, and service planning. Collaboration with the VP of Sales and Business Development, operations and program leaders, and development and philanthropy teams is expected. The role involves leading and mentoring marketing and communications professionals, managing external vendors, and overseeing marketing and communications budgets.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field required.
• Minimum of 10–15 years of progressive leadership experience in marketing, communications, or strategic planning.
• Demonstrated expertise in brand strategy, digital marketing, public relations, and integrated marketing campaigns.
• Strong analytical, strategic thinking, and leadership skills.
• This position requires a background screening through the Care Provider Background Screening Clearinghouse.

Nice To Haves

• Master’s degree preferred (MBA, Communications, or similar).
• Experience in healthcare, senior living, nonprofit, or mission-driven organizations preferred.

Responsibilities

• Develop and implement comprehensive marketing strategies that support occupancy growth, service line expansion, and organizational priorities.
• Serve as the steward of the MorseLife brand, ensuring consistent identity, transparency, messaging, and positioning across all communications.
• Oversee advertising, marketing campaigns, and promotional initiatives across digital, print, and broadcast channels.
• Develop compelling messaging that highlights MorseLife’s mission, programs, and community impact.
• Oversee the organization’s website, digital platforms, and social media presence.
• Lead digital marketing initiatives including SEO, online advertising, and content marketing.
• Ensure digital platforms effectively support lead generation and brand awareness.
• Manage creation of multimedia content that tells the MorseLife story and showcases its services.
• Oversee the ongoing collection, management, and reporting of marketing and sales/admissions data that helps optimize ROI and also identify trends to be considered for planning efforts.
• Administer repository of market research, which includes information related to MorseLife’s core service area, competitors, and industry trends; monitor key trends and competitive activities.
• Supervise MorseLife’s external market research efforts as they relate to planning, new business, and/or product development efforts, which may include competitive market position analysis, demand projections, and consumer perception studies.
• Ensure the regular delivery of market intelligence to help guide executive-level decision making.
• Direct media relations efforts to strengthen MorseLife’s reputation and visibility.
• Develop public relations strategies that highlight organizational achievements and thought leadership.
• Oversee external communications, press releases, publications, and institutional messaging.
• Lead crisis communications planning and response as needed.
• Develop internal communications strategies that keep employees informed and engaged.
• Support leadership messaging and organizational announcements.
• Ensure consistent communication across departments and service lines.
• Support the organization’s strategic planning process in collaboration with executive leadership.
• Facilitate planning sessions and provide strategic insights based on market and competitive analysis.
• Track progress on strategic initiatives and provide updates to leadership.
• Oversee market analysis, competitive market intelligence, and demographic research.
• Provide insights that inform marketing strategies, business development initiatives, and service planning.
• Monitor industry trends and emerging opportunities in senior living and healthcare.
• Partner with the Vice President of Sales and Business Development to ensure marketing strategies generate qualified leads.
• Collaborate with operations and program leaders to support service line growth.
• Work with development and philanthropy teams to support fundraising communications.
• Lead and mentor marketing and communications professionals.
• Manage external vendors, agencies, and consultants.
• Oversee marketing and communications budgets and ensure efficient resource allocation.
• Provide direct supervision of the Film Festival Manager, Director of Business Intelligence Development, Director of Sales and Marketing, Community Liaison, and Director of Creative Design.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive